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The Creative Destruction of Decision Research


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  • Loewenstein, George


The most recent wave of decision research goes beyond the usual critiques of linear probability weighting, exponential discounting, and other specialized assumptions, and challenges some of the most basic assumptions of the decision-making paradigm itself. In response to these challenges, decision researchers have proposed alternative accounts of behavior, some of which bear little resemblance to decision making as it is commonly conceived. I provide an overview of some of the challenges confronting the decision-making paradigm, and I present the broad outline of what I see as an emerging alternative perspective. Copyright 2001 by the University of Chicago.

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Bibliographic Info

Article provided by University of Chicago Press in its journal Journal of Consumer Research.

Volume (Year): 28 (2001)
Issue (Month): 3 (December)
Pages: 499-505

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Handle: RePEc:ucp:jconrs:v:28:y:2001:i:3:p:499-505

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Cited by:
  1. Ioana Chioveanu, 2005. "Advertising, Brand Loyalty And Pricing," Working Papers. Serie AD 2005-32, Instituto Valenciano de Investigaciones Económicas, S.A. (Ivie).
  2. Yan Li & Neal Ashkanasy & David Ahlstrom, 2014. "The rationality of emotions: A hybrid process model of decision-making under uncertainty," Asia Pacific Journal of Management, Springer, vol. 31(1), pages 293-308, March.
  3. Dellaert, B.G.C. & Arentze, T.A. & Timmermans, H.J.P., 2008. "Shopping Context and Consumers' Mental Representation of Complex Shopping Trip Decision Problems," ERIM Report Series Research in Management ERS-2008-016-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
  4. Wiktor Adamowicz & David Bunch & Trudy Cameron & Benedict Dellaert & Michael Hanneman & Michael Keane & Jordan Louviere & Robert Meyer & Thomas Steenburgh & Joffre Swait, 2008. "Behavioral frontiers in choice modeling," Marketing Letters, Springer, vol. 19(3), pages 215-228, December.
  5. Simonson, Itamar, 2005. "In Defense of Consciousness: The Role of Conscious and Unconscious Inputs in Consumer Choice," Research Papers 1883, Stanford University, Graduate School of Business.
  6. Crusius, Jan & van Horen, Femke & Mussweiler, Thomas, 2012. "Why process matters: A social cognition perspective on economic behavior," Journal of Economic Psychology, Elsevier, vol. 33(3), pages 677-685.
  7. Paola Manzini, 2001. "Time Preferences: Do They Matter in Bargaining?," Working Papers 445, Queen Mary, University of London, School of Economics and Finance.
  8. Crittenden, Victoria L. & Woodside, Arch G., 2006. "Mapping strategic decision-making in cross-functional contexts," Journal of Business Research, Elsevier, vol. 59(3), pages 360-364, March.


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