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Literally Literacy

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  • Wallendorf, Melanie
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    Abstract

    Literacy is a continuous, multidimensional indicator of proficiency in using written language. This essay reviews several recent books on literacy, and suggests some profound theoretical issues about consumer behavior inspired by a sociocultural perspective on literacy. In particular, ties between literacy and six diverse research programs on consumer behavior are highlighted: responses to persuasion; affect and decision making; the meanings of products and brands; social marketing of health behaviors; consumption, identity, and resistance; and the impact of the internet on consumer behavior. In addition, questions both interesting and troubling about the impact of consumption on literacy are raised in the hope of encouraging future research. Copyright 2001 by the University of Chicago.

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    Bibliographic Info

    Article provided by University of Chicago Press in its journal Journal of Consumer Research.

    Volume (Year): 27 (2001)
    Issue (Month): 4 (March)
    Pages: 505-11

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    Handle: RePEc:ucp:jconrs:v:27:y:2001:i:4:p:505-11

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    Web page: http://www.journals.uchicago.edu/JCR/

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    Cited by:
    1. Guerzoni, Marco & Nuccio, Massimiliano, 2012. "Music consumption at the dawn of the music industry: the rise of a cultural fad," Department of Economics and Statistics Cognetti de Martiis LEI & BRICK - Laboratory of Economics of Innovation "Franco Momigliano", Bureau of Research in Innovation, Complexity and Knowledge, Collegio 201217, University of Turin.
    2. L. Balbo & M.L. Gavard-Perret, 2010. "L'utilisation du cadrage des conséquences au sein des messages de sante publique : bilan et perspectives pour la recherche en marketing," Post-Print halshs-00534782, HAL.
    3. Jeri Jones & Karen Middleton, 2007. "Ethical Decision-Making by Consumers: The Roles of Product Harm and Consumer Vulnerability," Journal of Business Ethics, Springer, vol. 70(3), pages 247-264, February.
    4. Marco Guerzoni & Massimiliano Nuccio, 2014. "Music consumption at the dawn of the music industry: the rise of a cultural fad," Journal of Cultural Economics, Springer, vol. 38(2), pages 145-171, May.
    5. Gillian Kemp & Lynne Eagle, 2008. "Shared meanings or missed opportunities? The implications of functional health literacy for social marketing interventions," International Review on Public and Nonprofit Marketing, Springer, vol. 5(2), pages 117-128, December.
    6. Lerman, Dawn & Maldonado, Rachel & Luna, David, 2009. "A theory-based measure of acculturation: The shortened cultural life style inventory," Journal of Business Research, Elsevier, vol. 62(4), pages 399-406, April.

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