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The Role of Explanations and Need for Uniqueness in Consumer Decision Making: Unconventional Choices Based on Reasons

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Author Info
Simonson, Itamar
Nowlis, Stephen M

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Abstract

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Publisher Info
Article provided by University of Chicago Press in its journal Journal of Consumer Research.

Volume (Year): 27 (2000)
Issue (Month): 1 (June)
Pages: 49-68
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Handle: RePEc:ucp:jconrs:v:27:y:2000:i:1:p:49-68

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  1. Nikolaus Franke & Martin Schreier, 2008. "Product uniqueness as a driver of customer utility in mass customization," Marketing Letters, Springer, vol. 19(2), pages 93-107, June. [Downloadable!] (restricted)
  2. Simonson, Itamar & Kramer, Thomas & Young, Maia, 2003. "Effect Propensity: The Location of the Reference State in the Option Space as a Determinant of the Direction of Effects on Choice," Research Papers 1788, Stanford University, Graduate School of Business. [Downloadable!]
  3. B. Vandecasteele & M. Geuens, 2008. "Motivated Consumer Innovativeness: Concept and Measurement," Working Papers of Faculty of Economics and Business Administration, Ghent University, Belgium 08/532, Ghent University, Faculty of Economics and Business Administration. [Downloadable!]
  4. Thomas Kramer & Ryall Carroll, 2009. "The effect of incidental out-of-stock options on preferences," Marketing Letters, Springer, vol. 20(2), pages 197-208, June. [Downloadable!] (restricted)
  5. Tilottama Chowdhury & S. Ratneshwar & Praggyan Mohanty, 2009. "The time-harried shopper: Exploring the differences between maximizers and satisficers," Marketing Letters, Springer, vol. 20(2), pages 155-167, June. [Downloadable!] (restricted)
  6. Simonson, Itamar, 2007. "Will I Like A "Medium" Pillow? Another Look At Constructed And Inherent Preferences," Research Papers 1977r1, Stanford University, Graduate School of Business. [Downloadable!]
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