Popular Appeal versus Expert Judgments of Motion Pictures
AbstractCultural commentators addressing the differences between high art and mere entertainment have suggested that the standards of popular appeal governing the tastes of ordinary consumers differ from the criteria for excellence employed by professional critics in rendering expert judgments. These concerns appear in discussions of the cultural hierarchy (distinguishing among levels of tastes) and in claims that commercialism tends to degrade cultural objects (by catering to tastes that represent the lowest common denominator). However, such attacks make assumptions that are generally left untested and that raise at least two key research questions: (RQ1) Do the determinants of popular appeal versus expert judgments suggest differing or common standards of evaluation for consumers versus critics? (RQ2) Do discrepant (shared) tastes produce a negative (positive) correlation between popular appeal and expert judgments? The present study addresses these research questions for the case of motion pictures. The findings suggest that, at least in the case of films, ordinary consumers and professional critics do emphasize different criteria in the formation of their tastes but that we have reason to question critiques based on the implicit assumption of a negative correlation between popular appeal and expert judgments. Copyright 1999 by the University of Chicago.
Download InfoTo our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Bibliographic InfoArticle provided by University of Chicago Press in its journal Journal of Consumer Research.
Volume (Year): 26 (1999)
Issue (Month): 2 (September)
Contact details of provider:
Web page: http://www.journals.uchicago.edu/JCR/
You can help add them by filling out this form.
RePEc Biblio mentionsAs found on the RePEc Biblio, the curated bibliography for Economics:CitEc Project, subscribe to its RSS feed for this item.
- Allègre Hadida, 2010. "Commercial success and artistic recognition of motion picture projects," Journal of Cultural Economics, Springer, vol. 34(1), pages 45-80, February.
- Lona Fowdur & Vrinda Kadiyali & Jeffrey T. Prince, 2009.
"Racial Bias in Expert Quality Assessment: A Study of Newspaper Movie Reviews,"
2010-13, Indiana University, Kelley School of Business, Department of Business Economics and Public Policy.
- Fowdur, Lona & Kadiyali, Vrinda & Prince, Jeffrey, 2012. "Racial bias in expert quality assessment: A study of newspaper movie reviews," Journal of Economic Behavior & Organization, Elsevier, vol. 84(1), pages 292-307.
- Peter Boatwright & Suman Basuroy & Wagner Kamakura, 2007. "Reviewing the reviewers: The impact of individual film critics on box office performance," Quantitative Marketing and Economics, Springer, vol. 5(4), pages 401-425, December.
- Timothy King, 2007. "Does film criticism affect box office earnings? Evidence from movies released in the U.S. in 2003," Journal of Cultural Economics, Springer, vol. 31(3), pages 171-186, September.
- Elberse, Anita & Anand, Bharat, 2007. "The effectiveness of pre-release advertising for motion pictures: An empirical investigation using a simulated market," Information Economics and Policy, Elsevier, vol. 19(3-4), pages 319-343, October.
- John Ashworth & Bruno Heyndels & Kristien Werck, 2010. "Expert judgements and the demand for novels in Flanders," Journal of Cultural Economics, Springer, vol. 34(3), pages 197-218, August.
- S. Ravid & John Wald & Suman Basuroy, 2006. "Distributors and film critics: does it take two to Tango?," Journal of Cultural Economics, Springer, vol. 30(3), pages 201-218, December.
- Thorsten Hennig-Thurau & Mark Houston & Shrihari Sridhar, 2006. "Can good marketing carry a bad product? Evidence from the motion picture industry," Marketing Letters, Springer, vol. 17(3), pages 205-219, July.
- Haan, Marco & Dijkstra, Gerhard & Dijkstra, Peter, 2003.
"Expert judgment versus public opinion : evidence from the Eurovision Song Contest,"
CCSO Working Papers
200305, University of Groningen, CCSO Centre for Economic Research.
- Marco Haan & S. Dijkstra & Peter Dijkstra, 2005. "Expert Judgment Versus Public Opinion – Evidence from the Eurovision Song Contest," Journal of Cultural Economics, Springer, vol. 29(1), pages 59-78, February.
- Haan, Marco & Dijkstra, Gerhard & Dijkstra, Peter, 2003. "Expert judgment versus public opinion - evidence from the Eurovision Song Contest," Research Report 03F12, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
- Gazley, Aaron & Clark, Gemma & Sinha, Ashish, 2011. "Understanding preferences for motion pictures," Journal of Business Research, Elsevier, vol. 64(8), pages 854-861, August.
- Morris Holbrook & Michela Addis, 2008. "Art versus commerce in the movie industry: a Two-Path Model of Motion-Picture Success," Journal of Cultural Economics, Springer, vol. 32(2), pages 87-107, June.
- Morris Holbrook, 2005. "The Role of Ordinary Evaluations in the Market for Popular Culture: Do Consumers Have “Good Taste”?," Marketing Letters, Springer, vol. 16(2), pages 75-86, April.
- Zakaria Babutsidze, 2012. "If you love it I'll probably hate it : local interaction among consumers of information goods," Documents de Travail de l'OFCE 2012-24, Observatoire Francais des Conjonctures Economiques (OFCE).
- Ana Suárez-Vázquez, 2011. "Critic power or star power? The influence of hallmarks of quality of motion pictures: an experimental approach," Journal of Cultural Economics, Springer, vol. 35(2), pages 119-135, May.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Journals Division).
If references are entirely missing, you can add them using this form.