Consumer Preference for a No-Choice Option

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Consumer Preference for a No-Choice Option

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Dhar, Ravi

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Article provided by University of Chicago Press in its journal Journal of Consumer Research.

Volume (Year): 24 (1997)
Issue (Month): 2 (September)
Pages: 215-31
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Handle: RePEc:ucp:jconrs:v:24:y:1997:i:2:p:215-31

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