Goal-Derived Categories and the Antecedents of Across-Category Consideration
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Bibliographic InfoArticle provided by University of Chicago Press in its journal Journal of Consumer Research.
Volume (Year): 23 (1996)
Issue (Month): 3 (December)
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- Hamilton, R.W. & Puntoni, S. & Tavassoli, N.T., 2006. "Categorization by Groups," ERIM Report Series Research in Management ERS-2006-044-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
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