Are Studies of Dark Side Variables Confounded by Socially Desirable Responding? The Case of Materialism
AbstractSocially desirable responding (SDR) is the tendency of individuals to make themselves look good according to current cultural norms when answering researchers' questions. For over 50 years in the social sciences, SDR has been a complex and controversial issue, typically viewed as a contaminating response bias. Meanwhile, most consumer researchers have neglected SDR, including those studying sensitive "dark side" topics where SDR could have an especially detrimental impact on research conclusions. This article reviews conceptual, measurement, and statistical analysis issues related to SDR. Two surveys are then reported that explore the effect of SDR on testing propositions about the nomological network surrounding the materialism value. Implications and recommendations are discussed for investigating SDR in consumer research, including opportunities for future contributions. Copyright 1996 by the University of Chicago.
Download InfoTo our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Bibliographic InfoArticle provided by University of Chicago Press in its journal Journal of Consumer Research.
Volume (Year): 23 (1996)
Issue (Month): 2 (September)
Contact details of provider:
Web page: http://www.journals.uchicago.edu/JCR/
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Lens, Inge, 2012. "Materialism, conspicious consumption and the human nature," Open Access publications from Katholieke Universiteit Leuven urn:hdl:123456789/347147, Katholieke Universiteit Leuven.
- Fabian O. Ugwu & Chidi Ugwu, 2013. "Anointing Without Money: Exploring the Relationships between Materialism, Happiness and Daily Spiritual Experience in a Nigerian Sample," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 3(5), pages 1196-1207, May.
- Carlson, Brad D. & Suter, Tracy A. & Brown, Tom J., 2008. "Social versus psychological brand community: The role of psychological sense of brand community," Journal of Business Research, Elsevier, vol. 61(4), pages 284-291, April.
- Kilbourne, William & Pickett, Gregory, 2008. "How materialism affects environmental beliefs, concern, and environmentally responsible behavior," Journal of Business Research, Elsevier, vol. 61(9), pages 885-893, September.
- Daulatram Lund, 2008. "Gender Differences in Ethics Judgment of Marketing Professionals in the United States," Journal of Business Ethics, Springer, vol. 77(4), pages 501-515, February.
- Jong, M.G. de, 2006. "Response Bias in International Marketing Research," Open Access publications from Tilburg University urn:nbn:nl:ui:12-189744, Tilburg University.
- Bearden, William O. & Carlson, Jay P. & Hardesty, David M., 2003. "Using invoice price information to frame advertised offers," Journal of Business Research, Elsevier, vol. 56(5), pages 355-366, May.
- Kenneth Manning & William Bearden & Kelly Tian, 2009. "Development and validation of the Agents’ Socially Desirable Responding (ASDR) scale," Marketing Letters, Springer, vol. 20(1), pages 31-44, March.
- repec:ner:leuven:urn:hdl:123456789/346336 is not listed on IDEAS
- Carol Nickerson & Norbert Schwarz & Ed Diener, 2007. "Financial aspirations, financial success, and overall life satisfaction: who? and how?," Journal of Happiness Studies, Springer, vol. 8(4), pages 467-515, December.
- Iyer, Rajesh & Muncy, James A., 2009. "Purpose and object of anti-consumption," Journal of Business Research, Elsevier, vol. 62(2), pages 160-168, February.
- Kilbourne, William & Grünhagen, Marko & Foley, Janice, 2005. "A cross-cultural examination of the relationship between materialism and individual values," Journal of Economic Psychology, Elsevier, vol. 26(5), pages 624-641, October.
- Lisa Ryan & Suzanne Dziurawiec, 2001. "Materialism and Its Relationship to Life Satisfaction," Social Indicators Research, Springer, vol. 55(2), pages 185-197, August.
- Kasser, Tim & Grow Kasser, Virginia, 2001. "The dreams of people high and low in materialism," Journal of Economic Psychology, Elsevier, vol. 22(6), pages 693-719, December.
- Saju Eapen Thomas Author_Email: & Vivek Menon & Dr. P. R. Wilson, 2011. "Childhood Factors & Materialism: Role Of Childhood Factors As A Major Contributor To Materialism," International Conference on Management (ICM 2011) Proceeding 2011-069-254, Conference Master Resources.
- Babin, Barry J. & Hardesty, David M. & Suter, Tracy A., 2003. "Color and shopping intentions: The intervening effect of price fairness and perceived affect," Journal of Business Research, Elsevier, vol. 56(7), pages 541-551, July.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Journals Division).
If references are entirely missing, you can add them using this form.