Are Studies of Dark Side Variables Confounded by Socially Desirable Responding? The Case of Materialism
AbstractSocially desirable responding (SDR) is the tendency of individuals to make themselves look good according to current cultural norms when answering researchers' questions. For over 50 years in the social sciences, SDR has been a complex and controversial issue, typically viewed as a contaminating response bias. Meanwhile, most consumer researchers have neglected SDR, including those studying sensitive "dark side" topics where SDR could have an especially detrimental impact on research conclusions. This article reviews conceptual, measurement, and statistical analysis issues related to SDR. Two surveys are then reported that explore the effect of SDR on testing propositions about the nomological network surrounding the materialism value. Implications and recommendations are discussed for investigating SDR in consumer research, including opportunities for future contributions. Copyright 1996 by the University of Chicago.
Download InfoTo our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Bibliographic InfoArticle provided by University of Chicago Press in its journal Journal of Consumer Research.
Volume (Year): 23 (1996)
Issue (Month): 2 (September)
Contact details of provider:
Web page: http://www.journals.uchicago.edu/JCR/
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Paul Lowry & Clay Posey & Tom Roberts & Rebecca Bennett, 2014. "Is Your Banker Leaking Your Personal Information? The Roles of Ethics and Individual-Level Cultural Characteristics in Predicting Organizational Computer Abuse," Journal of Business Ethics, Springer, vol. 121(3), pages 385-401, May.
- Kilbourne, William & Grünhagen, Marko & Foley, Janice, 2005. "A cross-cultural examination of the relationship between materialism and individual values," Journal of Economic Psychology, Elsevier, vol. 26(5), pages 624-641, October.
- Iyer, Rajesh & Muncy, James A., 2009. "Purpose and object of anti-consumption," Journal of Business Research, Elsevier, vol. 62(2), pages 160-168, February.
- Fabian O. Ugwu & Chidi Ugwu, 2013. "Anointing Without Money: Exploring the Relationships between Materialism, Happiness and Daily Spiritual Experience in a Nigerian Sample," International Journal of Asian Social Science, Asian Economic and Social Society, vol. 3(5), pages 1196-1207, May.
- Saju Eapen Thomas Author_Email: & Vivek Menon & Dr. P. R. Wilson, 2011. "Childhood Factors & Materialism: Role Of Childhood Factors As A Major Contributor To Materialism," International Conference on Management (ICM 2011) Proceeding 2011-069-254, Conference Master Resources.
- Isabel Riquelme & Sergio Román, 2014. "The Influence of Consumers’ Cognitive and Psychographic Traits on Perceived Deception: A Comparison Between Online and Offline Retailing Contexts," Journal of Business Ethics, Springer, vol. 119(3), pages 405-422, February.
- Lisa Ryan & Suzanne Dziurawiec, 2001. "Materialism and Its Relationship to Life Satisfaction," Social Indicators Research, Springer, vol. 55(2), pages 185-197, August.
- Jong, M.G. de, 2006. "Response Bias in International Marketing Research," Open Access publications from Tilburg University urn:nbn:nl:ui:12-189744, Tilburg University.
- Zampieri Grohmann Márcia & Flores Batistella Luciana & Antonio Beuron Thiago & Aita Riss Luciana & Moura Carpes Aletéia de & Lutz Carolina, 2012. "Relação entre materialismo e estilo de consumo: homens e mulheres com comportamento díspare?," Contaduría y Administración:Revista Internacional, Accounting and Management: International Journal, vol. 57(1), pages 185-214, enero-mar.
- Li, Xiuping & Lu, Qiang & Miller, Rohan, 2013. "Self-medication and pleasure seeking as dichotomous motivations underlying behavioral disorders," Journal of Business Research, Elsevier, vol. 66(9), pages 1598-1604.
- Babin, Barry J. & Hardesty, David M. & Suter, Tracy A., 2003. "Color and shopping intentions: The intervening effect of price fairness and perceived affect," Journal of Business Research, Elsevier, vol. 56(7), pages 541-551, July.
- Thomas Tang & Toto Sutarso, 2013. "Falling or Not Falling into Temptation? Multiple Faces of Temptation, Monetary Intelligence, and Unethical Intentions Across Gender," Journal of Business Ethics, Springer, vol. 116(3), pages 529-552, September.
- Leonidas Leonidou & Olga Kvasova & Constantinos Leonidou & Simos Chari, 2013. "Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics," Journal of Business Ethics, Springer, vol. 112(3), pages 397-415, February.
- E. Telci, 2013. "High shopping mall patronage: is there a dark side?," Quality & Quantity: International Journal of Methodology, Springer, vol. 47(5), pages 2517-2528, August.
- Kasser, Tim & Grow Kasser, Virginia, 2001. "The dreams of people high and low in materialism," Journal of Economic Psychology, Elsevier, vol. 22(6), pages 693-719, December.
- Daulatram Lund, 2008. "Gender Differences in Ethics Judgment of Marketing Professionals in the United States," Journal of Business Ethics, Springer, vol. 77(4), pages 501-515, February.
- Carlson, Brad D. & Suter, Tracy A. & Brown, Tom J., 2008. "Social versus psychological brand community: The role of psychological sense of brand community," Journal of Business Research, Elsevier, vol. 61(4), pages 284-291, April.
- Kenneth Manning & William Bearden & Kelly Tian, 2009. "Development and validation of the Agents’ Socially Desirable Responding (ASDR) scale," Marketing Letters, Springer, vol. 20(1), pages 31-44, March.
- Carol Nickerson & Norbert Schwarz & Ed Diener, 2007. "Financial aspirations, financial success, and overall life satisfaction: who? and how?," Journal of Happiness Studies, Springer, vol. 8(4), pages 467-515, December.
- Kilbourne, William & Pickett, Gregory, 2008. "How materialism affects environmental beliefs, concern, and environmentally responsible behavior," Journal of Business Research, Elsevier, vol. 61(9), pages 885-893, September.
- Bearden, William O. & Carlson, Jay P. & Hardesty, David M., 2003. "Using invoice price information to frame advertised offers," Journal of Business Research, Elsevier, vol. 56(5), pages 355-366, May.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Journals Division).
If references are entirely missing, you can add them using this form.