Agent decision making occurs when an individual acts as a purchasing agent for another. Effective agent decision making requires that the agent learn to predict the target's preferences. Two experimental studies demonstrate the impact of providing agents veridical feedback. The results further our understanding of interpersonal prediction and learning from experience. Agents who are given the opportunity to learn from their own successes and failures do not exhibit the false consensus effect, or projection, that has been demonstrated in previous research. Any facilitative effect of similarity in tastes on predictive accuracy disappears when feedback is provided. Information theory is used to establish the informational value of individual instances, as well as an overall distribution of feedback. The results of the studies reported in the present article indicate that agents spend significantly more time considering informative than uninformative feedback, which improves their predictive accuracy. Copyright 1996 by the University of Chicago.
Download Info
To our knowledge, this item is not available for
download. To find whether it is available, there are three
options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page
whether it is in fact available.
3. Perform a search for a similarly titled item that would be
available.
Volume (Year): 23 (1996) Issue (Month): 1 (June) Pages: 68-80 Download reference. The following formats are available: HTML,
plain text,
BibTeX,
RIS (EndNote),
ReDIF
Handle: RePEc:ucp:jconrs:v:23:y:1996:i:1:p:68-80
Contact details of provider: Postal: The University of Chicago Press, Journals Division, P.O. Box 37005 Chicago, IL 60637 Fax: (773) 753-0811 Email: Web page: http://www.journals.uchicago.edu/JCR/
For technical questions regarding this item, or to correct its listing, contact: (Christopher F. Baum).
Related research
Keywords:
Cited by: (explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)