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Article provided by University of Chicago Press in its journal Journal of Consumer Research.

Volume (Year): 21 (1994)
Issue (Month): 2 (September)
Pages: 304-18
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:ucp:jconrs:v:21:y:1994:i:2:p:304-18

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