Consumer researchers' growing interest in consumer experiences has revealed that many consumption activities produce both hedonic and utilitarian outcomes. Thus, there is an increasing need for scales to assess consumer perceptions of both hedonic and utilitarian values. This article describes the development of a scale measuring both values obtained from the pervasive consumption experience of shopping. The authors develop and validate the scale using a multistep process. The results demonstrate that distinct hedonic and utilitarian shopping value dimensions exist and are related to a number of important consumption variables. Implications for further applications of the scale are discussed. Copyright 1994 by the University of Chicago.
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Volume (Year): 20 (1994) Issue (Month): 4 (March) Pages: 644-56 Download reference. The following formats are available: HTML
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Handle: RePEc:ucp:jconrs:v:20:y:1994:i:4:p:644-56
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Sloot, L.M. & Verhoef, P.C. & Franses, Ph.H.B.F., 2002.
"The impact of brand and category characteristics on consumer stock-out reactions,"
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ERS-2002-106-MKT Revision, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus Uni.
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