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The Effects of Mood, Involvement, and Quality of Store Experience on Shopping Intentions

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  • Swinyard, William R
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    Abstract

    This article proposes that consumer mood, involvement level, and the quality of the shopping experience have significant effects on shopping intentions. Results from a laboratory experiment reveal that mood interacts with involvement and shopping experience. Involved subjects are found to magnify their evaluations of the shopping experience, subjects in good moods evaluate good experiences still better, and a bad shopping experience appears to cause mood-protection mechanisms to fail. Finally, consumer mood is shown to be affected by a bad shopping experience. Copyright 1993 by the University of Chicago.

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    Bibliographic Info

    Article provided by University of Chicago Press in its journal Journal of Consumer Research.

    Volume (Year): 20 (1993)
    Issue (Month): 2 (September)
    Pages: 271-80

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    Handle: RePEc:ucp:jconrs:v:20:y:1993:i:2:p:271-80

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    Web page: http://www.journals.uchicago.edu/JCR/

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    Cited by:
    1. Compeau, Larry D. & Grewal, Dhruv & Monroe, Kent B., 1998. "Role of Prior Affect and Sensory Cues on Consumers' Affective and Cognitive Responses and Overall Perceptions of Quality," Journal of Business Research, Elsevier, vol. 42(3), pages 295-308, July.
    2. Soni, Mayank Jyotsna, . "Advertisement Placement in TV Programs: Different Roles of ELM and Mood Protection Mechanism," IIMA Working Papers WP2013-03-02, Indian Institute of Management Ahmedabad, Research and Publication Department.
    3. Erevelles, Sunil, 1998. "The Role of Affect in Marketing," Journal of Business Research, Elsevier, vol. 42(3), pages 199-215, July.
    4. Luomala, Harri T. & Laaksonen, Martti, 1997. "Mood-regulatory self-gifts: Development of a conceptual framework," Journal of Economic Psychology, Elsevier, vol. 18(4), pages 407-434, June.
    5. Jones, Michael A. & Reynolds, Kristy E. & Arnold, Mark J., 2006. "Hedonic and utilitarian shopping value: Investigating differential effects on retail outcomes," Journal of Business Research, Elsevier, vol. 59(9), pages 974-981, September.
    6. Venkatesh, Viswanath & Speier, Cheri, 1999. "Computer Technology Training in the Workplace: A Longitudinal Investigation of the Effect of Mood, ," Organizational Behavior and Human Decision Processes, Elsevier, vol. 79(1), pages 1-28, July.
    7. MULLICK Naushadul Haque, 2013. "Enhancing The Image & Brand Equity Of A Shopping Mall," Studies in Business and Economics, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 8(3), pages 72-81, Decembre.
    8. Erik Maier & Robert Wilken & Helmut Schneider & Gülpınar Kelemci Schneider, 2012. "In the mood to buy? Understanding the interplay of mood regulation and congruence in an international context," Marketing Letters, Springer, vol. 23(4), pages 1005-1018, December.
    9. Drichoutis, Andreas & Nayga, Rodolfo, 2010. "Eliciting risk and time preferences under induced mood states," MPRA Paper 33013, University Library of Munich, Germany, revised 27 Aug 2011.
    10. Desai, Kalpesh Kaushik & Mahajan, Vijay, 1998. "Strategic Role of Affect-Based Attitudes in the Acquisition, Development, and Retention of Customers," Journal of Business Research, Elsevier, vol. 42(3), pages 309-324, July.
    11. Babin, Barry J. & Babin, Laurie, 2001. "Seeking something different? A model of schema typicality, consumer affect, purchase intentions and perceived shopping value," Journal of Business Research, Elsevier, vol. 54(2), pages 89-96, November.
    12. Lunardo, Renaud & Mbengue, Ababacar, 2013. "When atmospherics lead to inferences of manipulative intent: Its effects on trust and attitude," Journal of Business Research, Elsevier, vol. 66(7), pages 823-830.
    13. Yoo, Changjo & Park, Jonghee & MacInnis, Deborah J., 1998. "Effects of Store Characteristics and In-Store Emotional Experiences on Store Attitude," Journal of Business Research, Elsevier, vol. 42(3), pages 253-263, July.
    14. Derbaix, C. & Pecheux, C., 1999. "Mood and children: Proposition of a measurement scale," Journal of Economic Psychology, Elsevier, vol. 20(5), pages 571-591, October.
    15. Puccinelli, Nancy M. & Deshpande, Rohit & Isen, Alice M., 2007. "Should I stay or should I go? Mood congruity, self-monitoring and retail context preference," Journal of Business Research, Elsevier, vol. 60(6), pages 640-648, June.
    16. Morgan, Robert E. & Katsikeas, Constantine S., 1997. "Export stimuli: Export intention compared with export activity," International Business Review, Elsevier, vol. 6(5), pages 477-499, October.
    17. Shao, Chris Y. & Baker, Julie A. & Wagner, Judy, 2004. "The effects of appropriateness of service contact personnel dress on customer expectations of service quality and purchase intention: The moderating influences of involvement and gender," Journal of Business Research, Elsevier, vol. 57(10), pages 1164-1176, October.
    18. Drichoutis, Andreas & Nayga, Rodolfo & Klonaris, Stathis, 2010. "The Effects of Induced Mood on Preference Reversals and Bidding Behavior in Experimental Auction Valuation," MPRA Paper 25597, University Library of Munich, Germany.

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