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The Influence of New Brand Entry on Subjective Brand Judgments

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  • Pan, Yigang
  • Lehmann, Donald R
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    Bibliographic Info

    Article provided by University of Chicago Press in its journal Journal of Consumer Research.

    Volume (Year): 20 (1993)
    Issue (Month): 1 (June)
    Pages: 76-86

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    Handle: RePEc:ucp:jconrs:v:20:y:1993:i:1:p:76-86

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    Web page: http://www.journals.uchicago.edu/JCR/

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    Cited by:
    1. Ruth, Julie A. & York, Anne, 2004. "Framing information to enhance corporate reputation: The impact of message source, information type, and reference point," Journal of Business Research, Elsevier, vol. 57(1), pages 14-20, January.
    2. Celedon, Paulina & Milberg, Sandra & Sinn, Francisca, 2013. "Attraction and superiority effects in the Chilean marketplace: Do they exist with real brands?," Journal of Business Research, Elsevier, vol. 66(10), pages 1780-1786.
    3. Scholten, Marc, 2002. "Conflict-mediated choice," Organizational Behavior and Human Decision Processes, Elsevier, Elsevier, vol. 88(2), pages 683-718, July.
    4. Davies, Antony & Cline, Thomas W., 2005. "A consumer behavior approach to modeling monopolistic competition," Journal of Economic Psychology, Elsevier, vol. 26(6), pages 797-826, December.
    5. Holger Müller & Eike Kroll & Bodo Vogt, 2012. "Do real payments really matter? A re-examination of the compromise effect in hypothetical and binding choice settings," Marketing Letters, Springer, vol. 23(1), pages 73-92, March.
    6. Pechtl, Hans, 2011. "Die Präferenzwirkung nicht-verfügbarer Alternativen: Der Phantomeffekt," Wirtschaftswissenschaftliche Diskussionspapiere 01/2011, Ernst Moritz Arndt University of Greifswald, Faculty of Law and Economics.
    7. Hsuan-Hsuan Ku & Chien-Chih Kuo & Wei-Luen Fang & Ya-Wen Yu, 2014. "The impact of retail out-of-stock options on preferences: The role of consumers’ desire for assimilation versus differentiation," Marketing Letters, Springer, vol. 25(1), pages 53-66, March.
    8. Francisca Sinn & Sandra Milberg & Leonardo Epstein & Ronald Goodstein, 2007. "Compromising the compromise effect: Brands matter," Marketing Letters, Springer, vol. 18(4), pages 223-236, December.

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