Primary and Secondary Validity of Consumer Purchase Probabilities
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Bibliographic InfoArticle provided by University of Chicago Press in its journal Journal of Consumer Research.
Volume (Year): 1 (1975)
Issue (Month): 4 (March)
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Web page: http://www.journals.uchicago.edu/JCR/
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Munich Reprints in Economics
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- Morwitz, Vicki G. & Steckel, Joel H. & Gupta, Alok, 2007. "When do purchase intentions predict sales?," International Journal of Forecasting, Elsevier, vol. 23(3), pages 347-364.
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