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A Longitudinal Study of Product Form Innovation: The Interaction between Predispositions and Social Messages

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  • Midgley, David F
  • Dowling, Grahame R
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    Abstract

    In this article we simplify and apply our 1978 contingency model of adoption, in the simplified model, an individual's predisposition to innovate is modified by socially transmitted messages about the innovation, as well as by other situation specific factors. This model is used to make predictions about the future behavior of a sample of consumers that are tested with data collected during the diffusion of six innovations. While our findings support the model, especially with respect to the role of innovative individuals, they also demonstrate the need to develop explanations of rejection. Copyright 1993 by the University of Chicago.

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    Bibliographic Info

    Article provided by University of Chicago Press in its journal Journal of Consumer Research.

    Volume (Year): 19 (1993)
    Issue (Month): 4 (March)
    Pages: 611-25

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    Handle: RePEc:ucp:jconrs:v:19:y:1993:i:4:p:611-25

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    Web page: http://www.journals.uchicago.edu/JCR/

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    Cited by:
    1. van Rijnsoever, Frank J. & Meeus, Marius T.H. & Donders, A. Rogier T., 2012. "The effects of economic status and recent experience on innovative behavior under environmental variability: An experimental approach," Research Policy, Elsevier, vol. 41(5), pages 833-847.
    2. Kleijnen, Mirella & Lee, Nick & Wetzels, Martin, 2009. "An exploration of consumer resistance to innovation and its antecedents," Journal of Economic Psychology, Elsevier, vol. 30(3), pages 344-357, June.
    3. Marcati, Alberto & Guido, Gianluigi & Peluso, Alessandro M., 2008. "The role of SME entrepreneurs' innovativeness and personality in the adoption of innovations," Research Policy, Elsevier, vol. 37(9), pages 1579-1590, October.

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