A Longitudinal Study of Product Form Innovation: The Interaction between Predispositions and Social Messages
AbstractIn this article we simplify and apply our 1978 contingency model of adoption, in the simplified model, an individual's predisposition to innovate is modified by socially transmitted messages about the innovation, as well as by other situation specific factors. This model is used to make predictions about the future behavior of a sample of consumers that are tested with data collected during the diffusion of six innovations. While our findings support the model, especially with respect to the role of innovative individuals, they also demonstrate the need to develop explanations of rejection. Copyright 1993 by the University of Chicago.
Download InfoTo our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.
Bibliographic InfoArticle provided by University of Chicago Press in its journal Journal of Consumer Research.
Volume (Year): 19 (1993)
Issue (Month): 4 (March)
Contact details of provider:
Web page: http://www.journals.uchicago.edu/JCR/
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- van Rijnsoever, Frank J. & Meeus, Marius T.H. & Donders, A. Rogier T., 2012. "The effects of economic status and recent experience on innovative behavior under environmental variability: An experimental approach," Research Policy, Elsevier, vol. 41(5), pages 833-847.
- Kleijnen, Mirella & Lee, Nick & Wetzels, Martin, 2009. "An exploration of consumer resistance to innovation and its antecedents," Journal of Economic Psychology, Elsevier, vol. 30(3), pages 344-357, June.
- Marcati, Alberto & Guido, Gianluigi & Peluso, Alessandro M., 2008. "The role of SME entrepreneurs' innovativeness and personality in the adoption of innovations," Research Policy, Elsevier, vol. 37(9), pages 1579-1590, October.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Journals Division).
If references are entirely missing, you can add them using this form.