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Discovery-Oriented Consumer Research

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  • Wells, William D
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    Abstract

    The Journal of Consumer Research and the Association for Consumer Research initiated a new discipline, intended to embrace divergent topics, methods, concepts, data, motives, partners, and ideas. Over the years, that vision has faded. Now the discipline faces inward, toward a narrower range of issues, and away from the real world. Five guidelines seek to redirect the discipline toward its original goals. These guidelines advocate wider horizons, a larger audience, a different talent mix, more emphasis on discover, more attention to consumers, and more single-minded dedication to meaningful results. Copyright 1993 by the University of Chicago.

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    Bibliographic Info

    Article provided by University of Chicago Press in its journal Journal of Consumer Research.

    Volume (Year): 19 (1993)
    Issue (Month): 4 (March)
    Pages: 489-504

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    Handle: RePEc:ucp:jconrs:v:19:y:1993:i:4:p:489-504

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    Web page: http://www.journals.uchicago.edu/JCR/

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    Cited by:
    1. JS Armstrong & Roderick J. Brodie & Andrew G. Parsons, 2004. "Hypotheses in Marketing Science: Literature Review and Publication Audit," General Economics and Teaching 0412013, EconWPA.
    2. McQuarrie, Edward F., 2004. "Integration of construct and external validity by means of proximal similarity:: Implications for laboratory experiments in marketing," Journal of Business Research, Elsevier, vol. 57(2), pages 142-153, February.
    3. Mateja Kos Koklic & Irena Vida, 2009. "A Strategic Household Purchase: Consumer House Buying Behavior," Managing Global Transitions, University of Primorska, Faculty of Management Koper, vol. 7(1), pages 75-96.
    4. Peterson, Robert A. & Merunka, Dwight R., 2014. "Convenience samples of college students and research reproducibility," Journal of Business Research, Elsevier, vol. 67(5), pages 1035-1041.
    5. JS Armstrong, 2004. "Discovery and Communication of Important Marketing Findings: Evidence and Proposals," General Economics and Teaching 0412011, EconWPA.
    6. Noble, Stephanie M. & Haytko, Diana L. & Phillips, Joanna, 2009. "What drives college-age Generation Y consumers?," Journal of Business Research, Elsevier, vol. 62(6), pages 617-628, June.
    7. Yoo, Boonghee & Donthu, Naveen, 2001. "Developing and validating a multidimensional consumer-based brand equity scale," Journal of Business Research, Elsevier, vol. 52(1), pages 1-14, April.
    8. Joerg Kraigher-Krainer, 2012. "Scaling Consumers' Purchase Involvement: A New Approach," Central European Business Review, University of Economics, Prague, vol. 2012(1), pages 14-19.
    9. Karanika, Katerina & Hogg, Margaret K., 2013. "Trajectories across the lifespan of possession-self relationships," Journal of Business Research, Elsevier, vol. 66(7), pages 910-916.
    10. Poulsen, Jacob, 1999. "Danish consumers’ attitudes towards functional foods," MAPP Working Papers 62, University of Aarhus, Aarhus School of Business, The MAPP Centre.
    11. Manolis, Chris & Roberts, James A., 2008. "Compulsive buying: Does it matter how it's measured?," Journal of Economic Psychology, Elsevier, vol. 29(4), pages 555-576, August.
    12. Lee, Euehun & Moschis, George P. & Mathur, Anil, 2001. "A study of life events and changes in patronage preferences," Journal of Business Research, Elsevier, vol. 54(1), pages 25-38, October.
    13. LaTour, Kathryn & LaTour, Michael S. & Zinkhan, George M., 2010. "Coke is It: How stories in childhood memories illuminate an icon," Journal of Business Research, Elsevier, vol. 63(3), pages 328-336, March.
    14. Wesley, Scarlett & LeHew, Melody & Woodside, Arch G., 2006. "Consumer decision-making styles and mall shopping behavior: Building theory using exploratory data analysis and the comparative method," Journal of Business Research, Elsevier, vol. 59(5), pages 535-548, May.

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