Tactile Stimulation and Consumer Response
AbstractTactile behavior is a basic communication form as well as an expression of interpersonal involvement. This article presents three studies offering evidence for the positive role of casual interpersonal touch on consumer behavior. More specifically, it provides initial support for the view that tactile stimulation in various consumer behavior situations enhances the positive feeling for and evaluation of both the external stimuli and the touching source. Further, customers touched by a requester tend to comply more than customers in no-touch conditions. Implications for consumer behavior theory and research are discussed. Copyright 1992 by the University of Chicago.
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Bibliographic InfoArticle provided by University of Chicago Press in its journal Journal of Consumer Research.
Volume (Year): 19 (1992)
Issue (Month): 3 (December)
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Web page: http://www.journals.uchicago.edu/JCR/
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- Schindler, Robert M., 2008. "Blessings and the spiritual life of consumers," Journal of Business Research, Elsevier, vol. 61(5), pages 542-543, May.
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