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The Discounting of Discounts and Promotion Thresholds

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  • Gupta, Sunil
  • Cooper, Lee G
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    Bibliographic Info

    Article provided by University of Chicago Press in its journal Journal of Consumer Research.

    Volume (Year): 19 (1992)
    Issue (Month): 3 (December)
    Pages: 401-11

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    Handle: RePEc:ucp:jconrs:v:19:y:1992:i:3:p:401-11

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    Web page: http://www.journals.uchicago.edu/JCR/

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    Cited by:
    1. Béatrice Parguel & Florence Benoît-Moreau, 2008. "Le rôle de la réputation sociétale de l'enseigne dans la construction du capital-marque par la communication sociétale : une approche par la théorie de l'attribution," Post-Print halshs-00271737, HAL.
    2. Casado, Esteban & Ferrer, Juan-Carlos, 2013. "Consumer price sensitivity in the retail industry: Latitude of acceptance with heterogeneous demand," European Journal of Operational Research, Elsevier, vol. 228(2), pages 418-426.
    3. Daniel Levy & Haipeng (Allen) Chang & Sourav Ray & Mark Bergen, 2004. "Asymmetric Price Adjustment in the Small: An Implication of Rational Inattention," Working Papers 04-23, Utrecht School of Economics.
    4. Hyeong Kim & Thomas Kramer, 2006. "“Pay 80%” versus “get 20% off”: The effect of novel discount presentation on consumers’ deal perceptions," Marketing Letters, Springer, vol. 17(4), pages 311-321, December.
    5. Pauline De Pechpeyrou & Béatrice Parguel & Aîda Mimouni & Pierre Desmet, 2006. "Perceived value and trustworthiness of a multi- promotion offer," Post-Print halshs-00146652, HAL.
    6. Bayer, Ralph-C. & Ke, Changxia, 2013. "Discounts and consumer search behavior: The role of framing," Journal of Economic Psychology, Elsevier, vol. 39(C), pages 215-224.
    7. Parguel, Béatrice & De Pechpeyrou, Pauline & Desmet, Pierre & Sabri, Ouidade, 2006. "Consumer's perceptions and evaluations of virtual bundling," Economics Papers from University Paris Dauphine 123456789/1077, Paris Dauphine University.
    8. Chen, Haipeng (Allan) & Levy, Daniel & Ray, Sourav & Bergen, Mark, 2008. "Asymmetric price adjustment in the small," Journal of Monetary Economics, Elsevier, vol. 55(4), pages 728-737, May.
    9. Kukar-Kinney, Monika & Grewal, Dhruv, 2006. "Consumer willingness to claim a price-matching refund: A look into the process," Journal of Business Research, Elsevier, vol. 59(1), pages 11-18, January.
    10. Larceneux, Fabrice & Benoît-Moreau, Florence & Parguel, Béatrice, 2011. "How Sustainability Ratings Might Deter “Greenwashing”: A Closer Look at Ethical Corporate Communication," Economics Papers from University Paris Dauphine 123456789/4687, Paris Dauphine University.
    11. Béatrice Parguel & Ouidade Sabri-Zaaraoui & Pierre Desmet & Pauline De Pechpeyrou, 2006. "Perceptions et évaluations du lot virtuel par le consommateur," Post-Print halshs-00146700, HAL.
    12. Pauline De Pechpeyrou & Béatrice Parguel & Aîda Mimouni & Pierre Desmet, 2006. "Valeur et sincérité perçues d'une promotion multi-mécanismes," Post-Print halshs-00145916, HAL.
    13. Hyeong Kim & Thomas Kramer, 2006. "The moderating effects of need for cognition and cognitive effort on responses to multi-dimensional prices," Marketing Letters, Springer, vol. 17(3), pages 193-203, July.
    14. Béatrice Parguel & Florence Benoît-Moreau & Fabrice Larceneux, 2011. "How Sustainability Ratings Might Deter ‘Greenwashing’: A Closer Look at Ethical Corporate Communication," Journal of Business Ethics, Springer, vol. 102(1), pages 15-28, August.
    15. Hansen, Kristin & Loy, Jens-Peter, 2007. "Multiproduct Food Retail Sales: A Case Study for Germany," 2007 1st Forum, February 15-17, 2007, Innsbruck, Austria 6568, International European Forum on Innovation and System Dynamics in Food Networks.
    16. Desmet, Pierre & Sabri, Ouidade & Parguel, Béatrice & de Pechpeyrou, Pauline, 2006. "Perceptions et évaluations du lot virtuel par le consommateur," Economics Papers from University Paris Dauphine 123456789/2418, Paris Dauphine University.
    17. Pauline De Pechpeyrou & Béatrice Parguel & Aîda Mimouni & Pierre Desmet, 2006. "Valeur et sincérité perçues d'une promotion multi-mécanismes," Post-Print halshs-00146620, HAL.

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