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Comparing Dynamic Consumer Choice in Real and Computer-Simulated Environments


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  • Burke, Raymond R, et al
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    Actual supermarket purchases made by consumers over a seven-month period are compared with the choice decisions collected in one sitting in a laboratory simulation. The laboratory simulation was designed to mimic the original market environment. Although there were systematic biases in predictions, of true purchase behavior from the simulated data, the "compressed simulations" were reasonably valid in predicting market shares and promotion sensitivity for brands across consumers. Coauthors are Bari A. Harlam, Barbara E. Kahn, and Leonard M. Lodish. Copyright 1992 by the University of Chicago.

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    Bibliographic Info

    Article provided by University of Chicago Press in its journal Journal of Consumer Research.

    Volume (Year): 19 (1992)
    Issue (Month): 1 (June)
    Pages: 71-82

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    Handle: RePEc:ucp:jconrs:v:19:y:1992:i:1:p:71-82

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    Cited by:
    1. Andrea Pozzi, 2009. "Shopping Cost and Brand Exploration in Online Grocery," Working Papers 09-10, NET Institute, revised Sep 2009.
    2. Desmet, Pierre & Traynor, John, 2010. "Systematic Differences in Test Results across Real vs. Virtual Shopper Laboratory Stores," Economics Papers from University Paris Dauphine 123456789/5979, Paris Dauphine University.
    3. Schoormans, Jan P. L. & Robben, Henry S. J., 1997. "The effect of new package design on product attention, categorization and evaluation," Journal of Economic Psychology, Elsevier, vol. 18(2-3), pages 271-287, April.
    4. Radoslaw Macik & Dorota Macik & Monika Nalewajek, 2013. "Consumer’s Perception of Retail Formats: Case of Poland," Diversity, Technology, and Innovation for Operational Competitiveness: Proceedings of the 2013 International Conference on Technology Innovation and Industrial Management, ToKnowPress.
    5. Sylvie Rolland, 2005. "Evolution technologique et qualité :Impact de l'utilisation des sites Web sur la qualité perçue en magasin," Post-Print halshs-00143042, HAL.
    6. Radoslaw Macik & Dorota Macik & Monika Nalewajek, 2013. "Consumer Preferences for Retail Format Choice: The Case of Polish Consumers," Active Citizenship by Knowledge Management & Innovation: Proceedings of the Management, Knowledge and Learning International Conference 2013, ToKnowPress.
    7. Sylvie Rolland & Pierre Desmet, 2006. "Perceived quality in a multi-channel environment:Impact of website visits on perceived in-storequality," Post-Print halshs-00143032, HAL.
    8. Els Breugelmans & Katia Campo & Els Gijsbrechts, 2007. "Shelf sequence and proximity effects on online grocery choices," Marketing Letters, Springer, vol. 18(1), pages 117-133, June.
    9. Massara, Francesco & Liu, Sandra S. & Melara, Robert D., 2010. "Adapting to a retail environment: Modeling consumer-environment interactions," Journal of Business Research, Elsevier, vol. 63(7), pages 673-681, July.
    10. Giuseppe Cappiello, 2002. "Auction Pricing and Market-Space Competition," Symphonya. Emerging Issues in Management, University of Milano-Bicocca, issue 1 Market-.
    11. Larson, Ronald B., 2005. "Making Category Management More Practical," Journal of Food Distribution Research, Food Distribution Research Society, vol. 36(01), March.


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