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Contrast Effects in Consumer Judgments: Changes in Mental Representations or in the Anchoring of Rating Scales?

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  • Lynch, John G, Jr
  • Chakravarti, Dipankar
  • Mitra, Anusree
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    Bibliographic Info

    Article provided by University of Chicago Press in its journal Journal of Consumer Research.

    Volume (Year): 18 (1991)
    Issue (Month): 3 (December)
    Pages: 284-97

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    Handle: RePEc:ucp:jconrs:v:18:y:1991:i:3:p:284-97

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    Web page: http://www.journals.uchicago.edu/JCR/

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    Cited by:
    1. Kim, Jungkeun & Kim, Jae-Eun & Marshall, Roger, 2014. "Search for the underlying mechanism of framing effects in multi-alternative and multi-attribute decision situations," Journal of Business Research, Elsevier, vol. 67(3), pages 378-385.
    2. DeSarbo, Wayne S. & Kim, Youngchan & Wedel, Michel & Fong, Duncan K. H., 1998. "A Bayesian approach to the spatial representation of market structure from consumer choice data," European Journal of Operational Research, Elsevier, vol. 111(2), pages 285-305, December.
    3. DeSarbo, Wayne S. & Kim, Youngchan & Fong, Duncan, 1998. "A Bayesian multidimensional scaling procedure for the spatial analysis of revealed choice data," Journal of Econometrics, Elsevier, vol. 89(1-2), pages 79-108, November.
    4. Toepoel, V. & Vis, C.M. & Das, J.W.M. & Soest, A.H.O. van, 2006. "Design of Web Questionnaires: An Information Processing Perspective for the Effect of Response Categories," Discussion Paper 2006-19, Tilburg University, Center for Economic Research.
    5. Lutz Hildebrandt & Lea Kalweit, 2008. "Measuring changes in preferences and perception due to the entry of a new brand with choice data," SFB 649 Discussion Papers SFB649DP2008-057, Sonderforschungsbereich 649, Humboldt University, Berlin, Germany.
    6. Gould, Stephen J. & Kramer, Thomas, 2009. ""What's it Worth to Me?" Three interpretive studies of the relative roles of task-oriented and reflexive processes in separate versus joint value construction," Journal of Economic Psychology, Elsevier, vol. 30(6), pages 840-858, December.
    7. Gaston Breton, Charlotte, 2001. "Biais de jugement et de décision induits par un changement d'unité monétaire (l'Euro) : une approche théorique," Economics Papers from University Paris Dauphine 123456789/4234, Paris Dauphine University.
    8. Mochon, Daniel & Frederick, Shane, 2013. "Anchoring in sequential judgments," Organizational Behavior and Human Decision Processes, Elsevier, vol. 122(1), pages 69-79.

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