Value Segmentation: A Model for the Measurement of Values and Value Systems
AbstractThis article develops a model for the measurement of human values that, rather than obtain aggregate measurements, identifies distinct value systems within a population and classifies individuals according to them. These value systems are inferred from the stated priority rankings, obtained from each individual via the Rokeach value survey. Copyright 1991 by the University of Chicago.
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Bibliographic InfoArticle provided by University of Chicago Press in its journal Journal of Consumer Research.
Volume (Year): 18 (1991)
Issue (Month): 2 (September)
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- Herk, H. van & Verhallen, T.M.M., 1996. "Response effects in rating scales in three countries," Open Access publications from Tilburg University urn:nbn:nl:ui:12-73295, Tilburg University.
- Francesca Bassi, 2007. "Latent class factor models for market segmentation: an application to pharmaceuticals," Statistical Methods and Applications, Springer, vol. 16(2), pages 279-287, August.
- Wedel, M. & Hofstede, F. ter & Steenkamp, J.-B.E.M., 1997. "Mixture model analysis of complex samples," Research Report 97B03, University of Groningen, Research Institute SOM (Systems, Organisations and Management).
- Wharton, Zowie & Harmatz, Howard R., 1995. "Responses to the economy among two value orientation segments," Journal of Economic Psychology, Elsevier, vol. 16(2), pages 205-222, July.
- Roger Volkema, 2012. "Understanding initiation behavior in Brazilian negotiations: an analysis of four regional subcultures," Brazilian Business Review, Fucape Business School, vol. 9(2), pages 88-108, April.
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