The Effect of Vivid Attributes on the Evaluation of Alternatives: The Role of Differential Attention and Cognitive Elaboration
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Bibliographic InfoArticle provided by University of Chicago Press in its journal Journal of Consumer Research.
Volume (Year): 16 (1989)
Issue (Month): 2 (September)
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Web page: http://www.journals.uchicago.edu/JCR/
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- Schoormans, Jan P. L. & Robben, Henry S. J., 1997. "The effect of new package design on product attention, categorization and evaluation," Journal of Economic Psychology, Elsevier, vol. 18(2-3), pages 271-287, April.
- Sood, Sanjay & Forehand, Mark, 2005. "On self-referencing differences in judgment and choice," Organizational Behavior and Human Decision Processes, Elsevier, vol. 98(2), pages 144-154, November.
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