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Some Exploratory Findings on the Development of Musical Tastes

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  • Holbrook, Morris B
  • Schindler, Robert M
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    Abstract

    Preferences toward popular music appear to reflect tastes acquired during late adolescence or early adulthood. In an empirical investigation of this parsimonious inductive proposition, both the aggregate results (R = 0.84) and the disaggregated findings (R = 0.46) suggest that the development of tastes for popular music follows an inverted U-shaped pattern that reaches a peak in about the 24th year. Possible explanations include intrinsic components (e.g., a developmental period of maximum sensitivity analogous to the critical periods documented in ethological studies of imprinting) and extrinsic components (e.g., social pressures from one's peer group that reach peak intensity during a particular phase in one's life cycle.) Copyright 1989 by the University of Chicago.

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    Bibliographic Info

    Article provided by University of Chicago Press in its journal Journal of Consumer Research.

    Volume (Year): 16 (1989)
    Issue (Month): 1 (June)
    Pages: 119-24

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    Handle: RePEc:ucp:jconrs:v:16:y:1989:i:1:p:119-24

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    Web page: http://www.journals.uchicago.edu/JCR/

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    Cited by:
    1. Pascal Courty & Mario Pagliero, 2012. "The Impact of Price Discrimination on Revenue: Evidence from the Concert Industry," The Review of Economics and Statistics, MIT Press, vol. 94(1), pages 359-369, February.
    2. Pascal Courty & Mario Pagliero, 2009. "Price Discrimination in the Concert Industry," Economics Working Papers ECO2009/05, European University Institute.
    3. Roland Olbrich & Martin F. Quaas & Andreas Haensler & Stefan Baumgaertner, 2011. "Risk preferences under heterogeneous environmental risk," Working Paper Series in Economics 208, University of Lüneburg, Institute of Economics.
    4. Ernest Cyril de Run & Hiram Ting, 2013. "Generational cohorts and their attitudes toward advertising," Tržište/Market, Faculty of Economics and Business, University of Zagreb, vol. 25(2), pages 143-160.
    5. Dube, Laurette & Morin, Sylvie, 2001. "Background music pleasure and store evaluation: intensity effects and psychological mechanisms," Journal of Business Research, Elsevier, vol. 54(2), pages 107-113, November.
    6. Holak, Susan L. & Havlena, William J., 1998. "Feelings, Fantasies, and Memories: An Examination of the Emotional Components of Nostalgia," Journal of Business Research, Elsevier, vol. 42(3), pages 217-226, July.
    7. Noble, Stephanie M. & Schewe, Charles D. & Kuhr, Michelle, 2004. "Preferences in health care service and treatment: A generational perspective," Journal of Business Research, Elsevier, vol. 57(9), pages 1033-1041, September.
    8. Erevelles, Sunil, 1998. "The Role of Affect in Marketing," Journal of Business Research, Elsevier, vol. 42(3), pages 199-215, July.
    9. Andrea Ordanini, 2006. "Selection models in the music industry: How a prior independent experience may affect chart success," Journal of Cultural Economics, Springer, vol. 30(3), pages 183-200, December.
    10. Noble, Stephanie M. & Schewe, Charles D., 2003. "Cohort segmentation: An exploration of its validity," Journal of Business Research, Elsevier, vol. 56(12), pages 979-987, December.
    11. Alpert, Mark I. & Alpert, Judy I. & Maltz, Elliot N., 2005. "Purchase occasion influence on the role of music in advertising," Journal of Business Research, Elsevier, vol. 58(3), pages 369-376, March.
    12. Justina GineikienÄ—, 2013. "Consumer Nostalgia Literature Review And An Alternative Measurement Perspective," Organizations and Markets in Emerging Economies, Faculty of Economics, Vilnius University, vol. 4(2).
    13. Jordi López-Sintas & Anna Torres & Konstantina Zerva, 2006. "Are Americans' musical preferences more omnivores today?," Economics Working Papers 963, Department of Economics and Business, Universitat Pompeu Fabra.
    14. LAURENT, Gilles & LAMBERT-PANDRAUD, Raphaëlle, 2006. "Tell me which perfume you wear, I'll tell you how old you are: Modeling the Impact of Consumer age on Product choice," Les Cahiers de Recherche 848, HEC Paris.

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