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Measurement of Consumer Susceptibility to Interpersonal Influence

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Author Info
Bearden, William O
Netemeyer, Richard G
Teel, Jesse E
Abstract

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Publisher Info
Article provided by University of Chicago Press in its journal Journal of Consumer Research.

Volume (Year): 15 (1989)
Issue (Month): 4 (March)
Pages: 473-81
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Handle: RePEc:ucp:jconrs:v:15:y:1989:i:4:p:473-81

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  1. Chao, A. & Schor, J.B., 1996. "Empirical tests of status consumption : evidence from women's cosmetics," WORC Paper 7, Tilburg University, Work and Organization Research Centre. [Downloadable!]
  2. Montgomery, David B. & Lages, Luis Filipe, 2001. "Export Assistance, Price Adaptation to the Foreign Market, and Annual Export Performance Improvement: A Structural Model Examination," Research Papers 1700, Stanford University, Graduate School of Business. [Downloadable!]
  3. Franke, Nikolaus & von Hippel, Eric & Schreier, Martin, 2005. "Finding commercially attractive user innovations: A test of lead user theory," Working papers 4536-05, Massachusetts Institute of Technology (MIT), Sloan School of Management. [Downloadable!]
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This page was last updated on 2009-10-31.

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