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The Availability Heuristic and Perceived Risk

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  • Folkes, Valerie S
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    Bibliographic Info

    Article provided by University of Chicago Press in its journal Journal of Consumer Research.

    Volume (Year): 15 (1988)
    Issue (Month): 1 (June)
    Pages: 13-23

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    Handle: RePEc:ucp:jconrs:v:15:y:1988:i:1:p:13-23

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    Web page: http://www.journals.uchicago.edu/JCR/

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    Cited by:
    1. Chaudhuri, Arjun, 1997. "Consumption Emotion and Perceived Risk: A Macro-Analytic Approach," Journal of Business Research, Elsevier, vol. 39(2), pages 81-92, June.
    2. Murtha, Brian R., 2013. "Peaking at the right time: Perceptions, expectations, and effects," Organizational Behavior and Human Decision Processes, Elsevier, vol. 120(1), pages 62-72.
    3. Abbigail Chiodo & Massimo Guidolin & Michael T. Owyang & Makoto Shimoji, 2003. "Subjective probabilities: psychological evidence and economic applications," Working Papers 2003-009, Federal Reserve Bank of St. Louis.
    4. Volle, Pierre, 1995. "Le concept de risque perçu en psychologie du consommateur : antécédents et statut théorique," Economics Papers from University Paris Dauphine 123456789/1607, Paris Dauphine University.
    5. Erevelles, Sunil & Roy, Abhik & Yip, Leslie S. C., 2001. "The universality of the signal theory for products and services," Journal of Business Research, Elsevier, vol. 52(2), pages 175-187, May.
    6. Bigoni, Maria & Le Coq, Chloé & Fridolfsson, Sven-Olof & Spagnolo, Giancarlo, 2008. "Risk Aversion, Prospect Theory, and Strategic Risk in Law Enforcement: Evidence From an Antitrust Experiment," Working Paper Series in Economics and Finance 696, Stockholm School of Economics.
    7. Theoharakis, Vasilis & Vakratsas, Demetrios & Wong, Veronica, 2007. "Market-level information and the diffusion of competing technologies: An exploratory analysis of the LAN industry," Research Policy, Elsevier, vol. 36(5), pages 742-757, June.
    8. Sefa Hayibor & David Wasieleski, 2009. "Effects of the Use of the Availability Heuristic on Ethical Decision-Making in Organizations," Journal of Business Ethics, Springer, vol. 84(1), pages 151-165, January.
    9. Benjamin Y. Hayden & Sarah R. Heilbronner & Amrita C. Nair & Michael L. Platt, 2008. "Cognitive influences on risk-seeking by rhesus macaques," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 3, pages 389-395, June.
    10. Arnold, Mark J. & Reynolds, Kristy E. & Ponder, Nicole & Lueg, Jason E., 2005. "Customer delight in a retail context: investigating delightful and terrible shopping experiences," Journal of Business Research, Elsevier, vol. 58(8), pages 1132-1145, August.

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