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Article provided by University of Chicago Press in its journal Journal of Consumer Research.

Volume (Year): 14 (1987)
Issue (Month): 3 (December)
Pages: 421-33
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:ucp:jconrs:v:14:y:1987:i:3:p:421-33

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1. Hilke Plassmann & Peter Kenning & Michael Deppe & Harald Kugel & Wolfram Schwindt, 2005. "Neural correlates of the affect heuristic during brand choice," Experimental 0509004, EconWPA. [Downloadable!]

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