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The Role of Imagery in Information Processing: Review and Extensions


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  • MacInnis, Deborah J
  • Price, Linda L
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    Bibliographic Info

    Article provided by University of Chicago Press in its journal Journal of Consumer Research.

    Volume (Year): 13 (1987)
    Issue (Month): 4 (March)
    Pages: 473-91

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    Handle: RePEc:ucp:jconrs:v:13:y:1987:i:4:p:473-91

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    Cited by:
    1. Kaiser Karen & Schwabe Rainer, 2012. "Preference for Variety," The B.E. Journal of Theoretical Economics, De Gruyter, vol. 12(1), pages 1-32, January.
    2. Elisabete de Magalhães Serra & José António Varela Gonzalez, 1997. "UN ANÁLISIS EMPÍRICO de los EFECTOS RECÍPRICOS de las EXTENSIONES DE MARCA," Working Papers de Gestão (Management Working Papers) 02, Faculdade de Economia e Gestão, Universidade Católica Portuguesa (Porto).
    3. FILSER, Marc, 2001. "Actes de la 6ème Journée de Recherche en Marketing de Bourgogne. Marketing des activités culturelles, des loisirs, du tourisme et du sport. Dijon, 15 novembre 2001," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Journées de Recherche en Marketing de Bourgogne JRMB06, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.
    4. Huber, Frank & Meyer, Frederik & Vogel, Johannes & Weihrauch, Andrea & Hamprecht, Julia, 2013. "Endorser age and stereotypes: Consequences on brand age," Journal of Business Research, Elsevier, vol. 66(2), pages 207-215.
    5. Babin, Barry J. & Hardesty, David M. & Suter, Tracy A., 2003. "Color and shopping intentions: The intervening effect of price fairness and perceived affect," Journal of Business Research, Elsevier, vol. 56(7), pages 541-551, July.
    6. Abela, Andrew V., 2014. "Appealing to the imagination: Effective and ethical marketing of religion," Journal of Business Research, Elsevier, vol. 67(2), pages 50-58.
    7. Cyrielle Vellera & Marie-Laure Gavard-Perret, 2012. "Créativité et capacité d'imagerie mentale : Validation d'une relation," Post-Print halshs-00849802, HAL.
    8. Simone Mueller & Larry Lockshin & Jordan Louviere, 2010. "What you see may not be what you get: Asking consumers what matters may not reflect what they choose," Marketing Letters, Springer, vol. 21(4), pages 335-350, December.
    9. Yuan-shuh Lii, 2009. "A model of customer e-loyalty in the online banking," Economics Bulletin, AccessEcon, vol. 29(2), pages 891-902.
    10. Liang, Beichen & Kale, Sudhir H., 2012. "Cultural differences in imagery generation: The influence of abstract versus concrete thinking," Journal of Business Research, Elsevier, vol. 65(3), pages 333-339.
    11. Mikhailitchenko, Andrey & Javalgi, Rajshekhar (Raj) G. & Mikhailitchenko, Galina & Laroche, Michel, 2009. "Cross-cultural advertising communication: Visual imagery, brand familiarity, and brand recall," Journal of Business Research, Elsevier, vol. 62(10), pages 931-938, October.
    12. Panchapakesan, P., 2013. "Antecedents of customer loyalty in medical tourism," Working Papers Series 2 13-03, ISCTE-IUL, Business Research Unit (BRU-IUL).
    13. Amir Foroughi & Nor Aishah Buang & Mehrdokht Sherilou, 2011. "Exploring Impulse Buying Behavior Among Iranian Tourist In Malaysia," Journal of Global Business and Economics, Global Research Agency, vol. 3(1), pages 187-195, July.
    14. Tobias Effertz & Marie-Kristin Franke & Thorsten Teichert, 2014. "Adolescents’ Assessments of Advertisements for Unhealthy Food: an Example of Warning Labels for Soft Drinks," Journal of Consumer Policy, Springer, vol. 37(2), pages 279-299, June.
    15. A. Foroughi Author_Email: & N. Aishah Buang & M.Sherilou, 2011. "Exploring Impulse Buying Behavior Among Iranian Tourists In Malaysia (Case Study)," 2nd International Conference on Business and Economic Research (2nd ICBER 2011) Proceeding 2011-168, Conference Master Resources.
    16. Cyrielle Vellera & Marie-Laure Gavard-Perret, 2012. "Is mental imagery ability an element for identifying creative consumers," Post-Print halshs-00851322, HAL.


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