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The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior


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  • Havlena, William J
  • Holbrook, Morris B
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    Article provided by University of Chicago Press in its journal Journal of Consumer Research.

    Volume (Year): 13 (1986)
    Issue (Month): 3 (December)
    Pages: 394-404

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    Handle: RePEc:ucp:jconrs:v:13:y:1986:i:3:p:394-404

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    Cited by:
    1. Matos Cámara Rafael Fabricio & San Martín Gutiérrez Sonia, 2012. "Análisis sobre la reputación de marca, las emociones y la confianza como formadoras de la satisfacción del turista," Contaduría y Administración:Revista Internacional, Accounting and Management: International Journal, vol. 57(4), pages 253-286, octubre-d.
    2. Oppen,Claudia,van & Odekerken-Schröder,Gaby & Wetzels,Martin, 2005. "Experiential Value: A Hierarchical Model, The Impact On E-Loyalty And A Customer Typology," Research Memorandum 019, Maastricht University, Maastricht Research School of Economics of Technology and Organization (METEOR).
    3. Hilke Plassmann & Peter Kenning & Michael Deppe & Harald Kugel & Wolfram Schwindt, 2005. "Neural correlates of the affect heuristic during brand choice," Experimental 0509004, EconWPA.
    4. Maria Pollai & Erik Hoelzl & Flavia Possas, 2010. "Consumption-related emotions over time: Fit between prediction and experience," Marketing Letters, Springer, vol. 21(4), pages 397-411, December.
    5. Söderlund, Magnus & Rosengren, Sara, 2003. "The Smiling Face in Marketing Appeals and its Effects on the Customer," Working Paper Series in Business Administration 2003:7, Stockholm School of Economics, revised 09 Apr 2003.
    6. Hussant-Zebian, Rola, 2004. "L’effet des images animées sur la persuasion publicitaire : le rôle médiateur des réponses hédoniques," Economics Papers from University Paris Dauphine 123456789/4265, Paris Dauphine University.
    7. Hussant-Zebian, Rola, 2004. "The effect of animated images on persuasion: The mediator role of hedonic responses and the moderator role of product category," Economics Papers from University Paris Dauphine 123456789/4236, Paris Dauphine University.
    8. Sinha, Piyush Kumar & Mishra, Hari Govind & Kaul, Surabhi, . "Dominance of Affective over Cognitive Customer Satisfaction in Satisfaction-Loyalty Relationship in Service Encounters," IIMA Working Papers WP2014-03-15, Indian Institute of Management Ahmedabad, Research and Publication Department.
    9. Massara, Francesco & Liu, Sandra S. & Melara, Robert D., 2010. "Adapting to a retail environment: Modeling consumer-environment interactions," Journal of Business Research, Elsevier, vol. 63(7), pages 673-681, July.
    10. Perrin-Martinenq, Delphine, 2002. "Brand detachment: Conceptualization, antecedents and proposition of a measurement scale," Economics Papers from University Paris Dauphine 123456789/4261, Paris Dauphine University.


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