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Article provided by University of Chicago Press in its journal Journal of Consumer Research.

Volume (Year): 13 (1986)
Issue (Month): 3 (December)
Pages: 394-404
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:ucp:jconrs:v:13:y:1986:i:3:p:394-404

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1. Söderlund, Magnus & Rosengren, Sara, 2003. "The Smiling Face in Marketing Appeals and its Effects on the Customer," Working Paper Series in Business Administration 2003:7, Stockholm School of Economics, revised 09 Apr 2003. [Downloadable!]
2. Hilke Plassmann & Peter Kenning & Michael Deppe & Harald Kugel & Wolfram Schwindt, 2005. "Neural correlates of the affect heuristic during brand choice," Experimental 0509004, EconWPA. [Downloadable!]

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