The Varieties of Consumption Experience: Comparing Two Typologies of Emotion in Consumer Behavior
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Bibliographic InfoArticle provided by University of Chicago Press in its journal Journal of Consumer Research.
Volume (Year): 13 (1986)
Issue (Month): 3 (December)
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Web page: http://www.journals.uchicago.edu/JCR/
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- Hussant-Zebian, Rola, 2004. "L’effet des images animées sur la persuasion publicitaire : le rôle médiateur des réponses hédoniques," Economics Papers from University Paris Dauphine 123456789/4265, Paris Dauphine University.
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- Hilke Plassmann & Peter Kenning & Michael Deppe & Harald Kugel & Wolfram Schwindt, 2005. "Neural correlates of the affect heuristic during brand choice," Experimental 0509004, EconWPA.
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