This file is part of IDEAS, which uses RePEc data


[ Papers | Articles | Software | Books | Chapters | Authors | Institutions | JEL Classification | NEP reports | Search | New papers by email | Author registration | Rankings | Volunteers | FAQ | Blog | Help! ]

A Reference Price Model of Brand Choice for Frequently Purchased Products

Author info | Abstract | Publisher info | Download info | Related research | Statistics
Author Info
Winer, Russell S
Abstract

No abstract is available for this item.

Download Info
To our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.

Publisher Info
Article provided by University of Chicago Press in its journal Journal of Consumer Research.

Volume (Year): 13 (1986)
Issue (Month): 2 (September)
Pages: 250-56
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:ucp:jconrs:v:13:y:1986:i:2:p:250-56

Contact details of provider:
Postal: The University of Chicago Press, Journals Division, P.O. Box 37005 Chicago, IL 60637
Fax: (773) 753-0811
Email:
Web page: http://www.journals.uchicago.edu/JCR/

Order Information:
Web: http://www.journals.uchicago.edu/JCR/order1.html

For technical questions regarding this item, or to correct its listing, contact: (Christopher F. Baum).

Related research
Keywords:

Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)

  1. Sanjog Misra, 2005. "Generalized Reverse Discrete Choice Models," Quantitative Marketing and Economics, Springer, vol. 3(2), pages 175-200, June. [Downloadable!] (restricted)
  2. Makoto Abe, 2001. "Investigating Behavioral Explanations for Asymmetric Price Competition," CIRJE F-Series CIRJE-F-125, CIRJE, Faculty of Economics, University of Tokyo. [Downloadable!]
  3. Bart Bronnenberg & Jean Dubé & Carl Mela & Paulo Albuquerque & Tulin Erdem & Brett Gordon & Dominique Hanssens & Guenter Hitsch & Han Hong & Baohong Sun, 2008. "Measuring long-run marketing effects and their implications for long-run marketing decisions," Marketing Letters, Springer, vol. 19(3), pages 367-382, December. [Downloadable!] (restricted)
  4. Kasia Mazur & Jeff Bennett, 2008. "Choice modelling in the development of natural resources management strategies in NSW," Environmental Economics Research Hub Research Reports 0801, Environmental Economics Research Hub, Crawford School, Australian National University. [Downloadable!]
  5. Paul Heidhues & Botond Köszegi, 2004. "The Impact of Consumer Loss Aversion on Pricing," CIG Working Papers SP II 2004-17, Wissenschaftszentrum Berlin (WZB), Research Unit: Competition and Innovation (CIG). [Downloadable!]
    Other versions:
  6. Dang Jha Priya, 2004. "A Review of Theoretical Perspectives Applied to Sales Promotion and a New Perspective based on Mental Accounting Theory," IIMA Working Papers 2004-03-04, Indian Institute of Management Ahmedabad, Research and Publication Department. [Downloadable!]
  7. Kivetz, Ran & Simonson, Itamar, 2003. "The Role of Effort Advantage in Consumer Response to Loyalty Programs: The Idiosyncratic Fit Heuristic," Research Papers 1738r, Stanford University, Graduate School of Business. [Downloadable!]
Statistics
Access and download statistics

Did you know? You too can volunteer for RePEc, for example by editing a NEP report.

This page was last updated on 2009-11-27.


This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.