This file is part of IDEAS, which uses RePEc data


[ Papers | Articles | Software | Books | Chapters | Authors | Institutions | JEL Classification | NEP reports | Search | New papers by email | Author registration | Rankings | Volunteers | FAQ | Blog | Help! ]

Consumer Learning: Advertising and the Ambiguity of Product Experience

Author info | Abstract | Publisher info | Download info | Related research | Statistics
Author Info
Hoch, Stephen J
Ha, Young-Won
Abstract

No abstract is available for this item.

Download Info
To our knowledge, this item is not available for download. To find whether it is available, there are three options:
1. Check below under "Related research" whether another version of this item is available online.
2. Check on the provider's web page whether it is in fact available.
3. Perform a search for a similarly titled item that would be available.

Publisher Info
Article provided by University of Chicago Press in its journal Journal of Consumer Research.

Volume (Year): 13 (1986)
Issue (Month): 2 (September)
Pages: 221-33
Download reference. The following formats are available: HTML (with abstract), plain text (with abstract), BibTeX, RIS (EndNote, RefMan, ProCite), ReDIF
Handle: RePEc:ucp:jconrs:v:13:y:1986:i:2:p:221-33

Contact details of provider:
Postal: The University of Chicago Press, Journals Division, P.O. Box 37005 Chicago, IL 60637
Fax: (773) 753-0811
Email:
Web page: http://www.journals.uchicago.edu/JCR/

Order Information:
Web: http://www.journals.uchicago.edu/JCR/order1.html

For technical questions regarding this item, or to correct its listing, contact: (Christopher F. Baum).

Related research
Keywords:

Other versions of this item:

Cited by:
(explanations, Please report citation or reference errors to , or , if you are the registered author of the cited work, log in to your RePEc Author Service profile, click on "citations" and make appropriate adjustments.)
  1. Almenberg, Johan & Dreber, Anna, 2009. "When Does The Price Affect The Taste? Results From A Wine Experiment," Working Papers 51755, American Association of Wine Economists. [Downloadable!]
    Other versions:
  2. Rebecca Walker Naylor, 2007. "Nonverbal cues-based first impressions: Impression formation through exposure to static images," Marketing Letters, Springer, vol. 18(3), pages 165-179, September. [Downloadable!] (restricted)
  3. Simonson, Itamar & Ofir, Chezy, 2000. "The Effect of Expecting to Evaluate on Quality and Satisfaction Evaluations," Research Papers 1608, Stanford University, Graduate School of Business. [Downloadable!]
  4. L. Robin Keller & Rakesh K. Sarin & Jayavel Sounderpandian, 2007. "An examination of ambiguity aversion: Are two heads better than one?," Judgment and Decision Making, Society for Judgment and Decision Making, vol. 2, pages 390-397, December. [Downloadable!]
  5. Luis Cabral & Ali Hortacsu, 2006. "The Dynamics of Seller Reputation: Evidence from eBay," Working Papers 06-32, New York University, Leonard N. Stern School of Business, Department of Economics. [Downloadable!]
  6. Luis Cabral & Ali Hortacsu, 2004. "The Dynamics of Seller Reputation: Theory and Evidence from eBay," NBER Working Papers 10363, National Bureau of Economic Research, Inc. [Downloadable!] (restricted)
    Other versions:
Statistics
Access and download statistics

Did you know? IDEAS indexes over 800000 items of research in Economics alone.

This page was last updated on 2009-11-27.

This information is provided to you by IDEAS at the Department of Economics, College of Liberal Arts and Sciences, University of Connecticut using RePEc data on a server sponsored by the Society for Economic Dynamics.