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Consumer Research and Semiotics: Exploring the Morphology of Signs, Symbols, and Significance

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Author Info
Mick, David Glen

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Abstract

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Publisher Info
Article provided by University of Chicago Press in its journal Journal of Consumer Research.

Volume (Year): 13 (1986)
Issue (Month): 2 (September)
Pages: 196-213
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Handle: RePEc:ucp:jconrs:v:13:y:1986:i:2:p:196-213

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  1. Paulo Lencastre & Ana Côrte-Real, 2009. "A Brand Triangle Model To Avoid Branding Myopia," Documentos de Trabalho em Gestão (Working Papers in Management) 11, Faculdade de Economia e Gestão, Universidade Católica Portuguesa (Porto). [Downloadable!]
  2. Fabio Maccheroni & Massimo Marinacci & Aldo Rustichini, 2008. "Social Decision Theory: Choosing within and between Groups," Carlo Alberto Notebooks 71, Collegio Carlo Alberto. [Downloadable!]
Statistics
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This page was last updated on 2009-11-27.

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