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The Effect of Verbal and Visual Components of Advertisements on Brand Attitudes and Attitude toward the Advertisement


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  • Mitchell, Andrew A
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    Bibliographic Info

    Article provided by University of Chicago Press in its journal Journal of Consumer Research.

    Volume (Year): 13 (1986)
    Issue (Month): 1 (June)
    Pages: 12-24

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    Handle: RePEc:ucp:jconrs:v:13:y:1986:i:1:p:12-24

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    Cited by:
    1. Söderlund, Magnus & Rosengren, Sara, 2003. "The Smiling Face in Marketing Appeals and its Effects on the Customer," Working Paper Series in Business Administration 2003:7, Stockholm School of Economics, revised 09 Apr 2003.
    2. Stewart, David W., 1998. "Effects of Using a Nonverbal (Musical) Cue on Recall and Playback of Television Advertising: Implications for Advertising Tracking," Journal of Business Research, Elsevier, vol. 42(1), pages 39-51, May.
    3. Lee, Jin Kyun & Lee, Byung-Kwan & Lee, Wei-Na, 2013. "Country-of-origin fit's effect on consumer product evaluation in cross-border strategic brand alliance," Journal of Business Research, Elsevier, vol. 66(3), pages 354-363.
    4. Mérigot, Philippe & Delacroix, Eva, 2008. "Une étude exploratoire de l'effet de préférence pour les lettres du nom : SEBastien préfère-t-il SEB ?," Economics Papers from University Paris Dauphine 123456789/2733, Paris Dauphine University.
    5. Teng, Lefa & Laroche, Michel, 2007. "Building and testing models of consumer purchase intention in competitive and multicultural environments," Journal of Business Research, Elsevier, vol. 60(3), pages 260-268, March.
    6. FILSER, Marc, 2001. "Actes de la 6ème Journée de Recherche en Marketing de Bourgogne. Marketing des activités culturelles, des loisirs, du tourisme et du sport. Dijon, 15 novembre 2001," LEG - CERMAB / Centre de Recherche en Marketing de Bourgogne - Journées de Recherche en Marketing de Bourgogne JRMB06, LEG - CERMAB, CNRS UMR 5118, Université de Bourgogne.
    7. Rares MOCANU, 2013. "Brand Image as a Function of Self-Image and Self-Brand Connection," Management Dynamics in the Knowledge Economy Journal, College of Management, National University of Political Studies and Public Administration, vol. 1(3), pages 387-408, December.
    8. Teng, Lefa & Ye, Nan & Yu, Ying & Wu, Xiaochuang, 2014. "Effects of culturally verbal and visual congruency/incongruency across cultures in a competitive advertising context," Journal of Business Research, Elsevier, vol. 67(3), pages 288-294.
    9. Tobias Effertz & Marie-Kristin Franke & Thorsten Teichert, 2014. "Adolescents’ Assessments of Advertisements for Unhealthy Food: an Example of Warning Labels for Soft Drinks," Journal of Consumer Policy, Springer, vol. 37(2), pages 279-299, June.


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