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Consumer Knowledge: Effects on Evaluation Strategies Mediating Consumer Judgments

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  • Sujan, Mita
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    Article provided by University of Chicago Press in its journal Journal of Consumer Research.

    Volume (Year): 12 (1985)
    Issue (Month): 1 (June)
    Pages: 31-46

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    Handle: RePEc:ucp:jconrs:v:12:y:1985:i:1:p:31-46

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    Cited by:
    1. Hamilton, Rebecca W. & Puntoni, Stefano & Tavassoli, Nader T., 2010. "Categorization by groups and individuals," Organizational Behavior and Human Decision Processes, Elsevier, vol. 112(1), pages 70-81, May.
    2. Khandeparkar, Kapil, . "The role of complementarity and partner brand price level in new product introduction strategy using bundle offers: A study on the quality perception of bundle components," IIMA Working Papers WP2014-01-07, Indian Institute of Management Ahmedabad, Research and Publication Department.
    3. Thogersen, John, 1999. "Spillover processes in the development of a sustainable consumption pattern," Journal of Economic Psychology, Elsevier, vol. 20(1), pages 53-81, February.
    4. Loef, J. & Antonides, G. & van Raaij, W.F., 2001. "The Effectiveness of Advertising Matching Purchase Motivation," ERIM Report Series Research in Management ERS-2001-65-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    5. Wayne DeSarbo & Daniel Howard & Kamel Jedidi, 1991. "Multiclus: A new method for simultaneously performing multidimensional scaling and cluster analysis," Psychometrika, Springer, vol. 56(1), pages 121-136, March.
    6. Davies, Antony & Cline, Thomas W., 2005. "A consumer behavior approach to modeling monopolistic competition," Journal of Economic Psychology, Elsevier, vol. 26(6), pages 797-826, December.
    7. Lacey, Russell & Close, Angeline G. & Finney, R. Zachary, 2010. "The pivotal roles of product knowledge and corporate social responsibility in event sponsorship effectiveness," Journal of Business Research, Elsevier, vol. 63(11), pages 1222-1228, November.
    8. McDaniel, Stephen R. & Heald, Gary R., 2000. "Young Consumers' Responses to Event Sponsorship Advertisements of Unhealthy Products: Implications of Schema-triggered Affect Theory," Sport Management Review, Elsevier, vol. 3(2), pages 163-184, November.
    9. Grewal, Rajdeep & Mehta, Raj & Kardes, Frank R., 2000. "The role of the social-identity function of attitudes in consumer innovativeness and opinion leadership," Journal of Economic Psychology, Elsevier, vol. 21(3), pages 233-252, June.
    10. Eriksson, Kent & Hadjikhani, Amjad, 2000. "Perceptual product connection in an international context," International Business Review, Elsevier, vol. 9(3), pages 301-320, June.
    11. Bottomley, Paul A. & Doyle, John R., 2001. "A comparison of three weight elicitation methods: good, better, and best," Omega, Elsevier, vol. 29(6), pages 553-560, December.
    12. Hamilton, R.W. & Puntoni, S. & Tavassoli, N.T., 2006. "Categorization by Groups," ERIM Report Series Research in Management ERS-2006-044-MKT, Erasmus Research Institute of Management (ERIM), ERIM is the joint research institute of the Rotterdam School of Management, Erasmus University and the Erasmus School of Economics (ESE) at Erasmus University Rotterdam.
    13. Jurca Maria Alina & Plăiaș Ioan, 2013. "Schema Congruity - A Basis For Evaluating Ambient Advertising Effectiveness," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(1), pages 1765-1774, July.
    14. CZELLAR, Sandor & VOYER, Benjamin & SCHWOB, Alexandre & LUNA, David, 2008. "Whence brand evaluations ? Investigating the relevance of personal and extrapersonal associations in brand attitudes," Les Cahiers de Recherche 890, HEC Paris.
    15. Singh, Ramendra & Sinha, Piyush Kumar, . "An Exploratory Study of Factors affecting MBA Students Attitude towards Learning via Case Study Pedagogy: Insights from Advertising Literature," IIMA Working Papers WP2006-11-05, Indian Institute of Management Ahmedabad, Research and Publication Department.
    16. Pillai, Kishore Gopalakrishna & Goldsmith, Ronald E., 2008. "How brand attribute typicality and consumer commitment moderate the influence of comparative advertising," Journal of Business Research, Elsevier, vol. 61(9), pages 933-941, September.
    17. Urban, Glen L. & Hulland, John S. & Weinberg, Bruce., 1990. "Modeling, categorization, elimination, and consideration for new product forecasting of consumer durables," Working papers 3206-90., Massachusetts Institute of Technology (MIT), Sloan School of Management.
    18. Joonwook Park & Priyali Rajagopal & Wayne DeSarbo, 2012. "A New Heterogeneous Multidimensional Unfolding Procedure," Psychometrika, Springer, vol. 77(2), pages 263-287, April.
    19. Simon Blanchard & Wayne DeSarbo & A. Atalay & Nukhet Harmancioglu, 2012. "Identifying consumer heterogeneity in unobserved categories," Marketing Letters, Springer, vol. 23(1), pages 177-194, March.

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