Happiness for Sale: Do Experiential Purchases Make Consumers Happier than Material Purchases?
AbstractPrevious theories have suggested that consumers will be happier if they spend their money on experiences such as travel as opposed to material possessions such as automobiles. We test this experience recommendation and show that it may be misleading in its general form. Valence of the outcome significantly moderates differences in respondents’ reported retrospective happiness with material versus experiential purchases. For purchases that turned out positively, experiential purchases lead to more happiness than do material purchases, as the experience recommendation suggests. However, for purchases that turned out negatively, experiences have no benefit over (and, for some types of consumers, induce significantly less happiness than) material possessions. We provide evidence that this purchase type by valence interaction is driven by the fact that consumers adapt more slowly to experiential purchases than to material purchases, leading to both greater happiness and greater unhappiness for experiential purchases.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by University of Chicago Press in its journal Journal of Consumer Research.
Volume (Year): 36 (2009)
Issue (Month): 2 ()
Pages: 188 - 198
Contact details of provider:
Web page: http://www.journals.uchicago.edu/JCR/
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Ryan Howell & Mark Kurai & Leona Tam, 2013. "Money Buys Financial Security and Psychological Need Satisfaction: Testing Need Theory in Affluence," Social Indicators Research, Springer, vol. 110(1), pages 17-29, January.
- Liselot Hudders & Mario Pandelaere, 2012. "The Silver Lining of Materialism: The Impact of Luxury Consumption on Subjective Well-Being," Journal of Happiness Studies, Springer, vol. 13(3), pages 411-437, June.
- Mogilner, Cassie & Aaker, Jennifer & Kamvar, Sepandar, 2011. "How Happiness Impacts Choice," Research Papers 2084, Stanford University, Graduate School of Business.
- Sussan, Fiona & Hall, Richard & Meamber, Laurie A., 2012. "Introspecting the spiritual nature of a brand divorce," Journal of Business Research, Elsevier, vol. 65(4), pages 520-526.
- Sabatini, Fabio, 2011.
"Can a click buy a little happiness? The impact of business-to-consumer e-commerce on subjective well-being,"
32393, University Library of Munich, Germany.
- Fabio Sabatini, 2011. "Can a click buy a little happiness? The impact of business-to-consumer e-commerce on subjective well-being," EERI Research Paper Series EERI_RP_2011_12, Economics and Econometrics Research Institute (EERI), Brussels.
- Sabatini Fabio, 2011. "Can a click buy a little happiness? The impact of business-to-consumer e-commerce on subjective well-being," wp.comunite 0076, Department of Communication, University of Teramo.
- Jia Zhang & Ryan Howell & Peter Caprariello, 2013. "Buying Life Experiences for the “Right” Reasons: A Validation of the Motivations for Experiential Buying Scale," Journal of Happiness Studies, Springer, vol. 14(3), pages 817-842, June.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Journals Division).
If references are entirely missing, you can add them using this form.