Impacts of Entry by Counterfeiters
AbstractThis paper uses a natural experiment to test the impact of counterfeiting under weak intellectual property rights. I collect new panel data from Chinese shoe companies from 1993-2004. By exploiting the discontinuity of government enforcement efforts for the footwear sector in 1995 and the differences in authentic companies' relationships with the government, I identify and measure the effects of counterfeit entry on authentic prices, qualities, and other market outcomes. The results show that brands with less government protection differentiate their products through innovation, self-enforcement, vertical integration of downstream retailers, and subtle high-price signals. These strategies push up authentic prices and are effective in reducing counterfeit sales. (c) 2008 by the President and Fellows of Harvard College and the Massachusetts Institute of Technology..
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Bibliographic InfoArticle provided by MIT Press in its journal Quarterly Journal of Economics.
Volume (Year): 123 (2008)
Issue (Month): 4 (November)
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- Leung, Tin Cheuk & Ng, Travis & Ho, Chun-Yu & Chao, Hong, 2013. "To Root or Not to Root? The Economics of Jailbreak," MPRA Paper 47409, University Library of Munich, Germany.
- Berger, Florian & Blind, Knut & Cuntz, Alexander, 2012. "Risk factors and mechanisms of technology and insignia copying—A first empirical approach," Research Policy, Elsevier, vol. 41(2), pages 376-390.
- Leung, Tin Cheuk, 2011. "What is the True Loss Due to Piracy?: Evidence from Microsoft Office in Hong Kong," MPRA Paper 32597, University Library of Munich, Germany.
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