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Demand Uncertainty, Inventories, and Resale Price Maintenance

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Author Info
Deneckere, Raymond
Marvel, Howard P
Peck, James

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Abstract

The authors show that a manufacturer facing uncertain demand and selling through a competitive retail market may wish to support adequate retail inventories by preventing the emergence of discount retailers. In their model, discounters offer low prices made possible by low probability of being saddled with unsold inventories in the event of slack demand. Full-price retailers are compensated for a higher probability of unsold inventories by a higher retail price when they sell. The authors show that preventing discounting increases the manufacturer's wholesale demand and profits, and they delineate demand conditions under which equilibrium inventory holding and consumer welfare increase. Copyright 1996, the President and Fellows of Harvard College and the Massachusetts Institute of Technology.

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Publisher Info
Article provided by MIT Press in its journal Quarterly Journal of Economics.

Volume (Year): 111 (1996)
Issue (Month): 3 (August)
Pages: 885-913
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Handle: RePEc:tpr:qjecon:v:111:y:1996:i:3:p:885-913

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  1. James D. Dana, 2000. "Competition in Price and Availability when Availability is Unobservable," Econometric Society World Congress 2000 Contributed Papers 1450, Econometric Society. [Downloadable!]
    Other versions:
  2. James D. Dana & Kathryn Spier, 2000. "Revenue Sharing, Demand Uncertainty, and Vertical Control of Competing Firms," Econometric Society World Congress 2000 Contributed Papers 1511, Econometric Society. [Downloadable!]
  3. Howard Marvel & James Peck, 2000. "Vertical Control, Retail Inventories & Product Variety," Working Papers 00-09, Ohio State University, Department of Economics. [Downloadable!]
  4. Howard Marvel, 2003. "On the Economics of Branded Open Supply," International Journal of the Economics of Business, Taylor and Francis Journals, vol. 10(2), pages 213-223, July. [Downloadable!] (restricted)
  5. Jonathan Beck, 2004. "Fixed, Focal, Fair? Book Prices Under Optional Resale Price Maintenance," CIG Working Papers SP II 2004-15, Wissenschaftszentrum Berlin (WZB), Research Unit: Competition and Innovation (CIG). [Downloadable!]
  6. Edward Schlee, . "Expected Consumer's Surplus as an Approximate Welfare Measure," Working Papers 2144340, Department of Economics, W. P. Carey School of Business, Arizona State University. [Downloadable!]
    Other versions:
  7. Robert L. Earle & Karl Schmedders & Tymon Tatur, 2002. "Price Caps and Uncertain Demands," Discussion Papers 1340, Northwestern University, Center for Mathematical Studies in Economics and Management Science. [Downloadable!]
  8. Hao Wang, 2001. "Resale Price Maintenance in an Oligopoly with Uncertain Demand," Working Papers 01-11, Ohio State University, Department of Economics. [Downloadable!]
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