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Ryanair's Impact on Airline Market Share from the London Area Airports: A Time Series Analysis

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  • D. E. Pitfield
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    Abstract

    Ryanair tends to operate to destinations from its UK bases that are not the main airports in the country being served and in this it differs from many other European low-cost carriers. Although direct competition is not provided in the way that rival services operate between identical pairs of airports, indirect competition is provided. This raises the question, when Ryanair commence services, what is the impact on the market share of the incumbent airlines at these other airports? It seems that total traffic is stimulated on these sectors and that the incumbent's traffic generally falls while their share, and probably their yield, also falls as Ryanair competes. Ryanair appears to gain more market share than its initial stimulus to the market. © 2007 LSE and the University of Bath

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    Bibliographic Info

    Article provided by London School of Economics and University of Bath in its journal Journal of Transport Economics and Policy.

    Volume (Year): 41 (2007)
    Issue (Month): 1 (January)
    Pages: 75-92

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    Handle: RePEc:tpe:jtecpo:v:41:y:2007:i:1:p:75-92

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    Web page: http://www.bath.ac.uk/e-journals/jtep

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    Cited by:
    1. Graham, Anne & Dennis, Nigel, 2010. "The impact of low cost airline operations to Malta," Journal of Air Transport Management, Elsevier, vol. 16(3), pages 127-136.
    2. Pitfield, D.E., 2008. "Some insights into competition between low-cost airlines," Research in Transportation Economics, Elsevier, vol. 24(1), pages 5-14.
    3. Pitfield, D.E., 2008. "The Southwest effect: A time-series analysis on passengers carried by selected routes and a market share comparison," Journal of Air Transport Management, Elsevier, vol. 14(3), pages 113-122.
    4. Pitfield, D.E. & Caves, R.E. & Quddus, M.A., 2010. "Airline strategies for aircraft size and airline frequency with changing demand and competition: A simultaneous-equations approach for traffic on the north Atlantic," Journal of Air Transport Management, Elsevier, vol. 16(3), pages 151-158.

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