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The Importance Of Product Display In The Activity Of Merchandizing

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  • COZMA MATEI, Diana
  • NITESCU, Raluca
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    Abstract

    Merchandising is considered to be an instrument of marketing plan, instrument applied to the sales point. Manufacturers always sought to intervene for: insuring a good visibility of their products, avoiding stock ruptures, obtaining information on sales and favoring advertising campaigns. To obtain a high productivity of space, the retailer seek to maximize the space destined for sales activities. Therefore, organizing the shop and the product space of sale are very important in marketing.

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    File URL: http://academica.udcantemir.ro/wp-content/uploads/article/economica/e3/E3A8.pdf
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    Bibliographic Info

    Article provided by Dimitrie Cantemir University, Faculty of Economical Science in its journal Academica Science Journal - Economica Series.

    Volume (Year): 2 (2013)
    Issue (Month): 3 (December)
    Pages: 64-70

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    Handle: RePEc:tig:journl:v:2:y:2013:i:3:p:64-70

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    Related research

    Keywords: linear management; store organization; product presentation; the organization of space presentation;

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