The Importance Of Product Display In The Activity Of Merchandizing
AbstractMerchandising is considered to be an instrument of marketing plan, instrument applied to the sales point. Manufacturers always sought to intervene for: insuring a good visibility of their products, avoiding stock ruptures, obtaining information on sales and favoring advertising campaigns. To obtain a high productivity of space, the retailer seek to maximize the space destined for sales activities. Therefore, organizing the shop and the product space of sale are very important in marketing.
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Bibliographic InfoArticle provided by Dimitrie Cantemir University, Faculty of Economical Science in its journal Academica Science Journal - Economica Series.
Volume (Year): 2 (2013)
Issue (Month): 3 (December)
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linear management; store organization; product presentation; the organization of space presentation;
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