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Conceptualising innovative customer-facing responses to planning regulation: the UK food retailers

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  • Steve Wood
  • Michelle Lowe
  • Neil Wrigley

Abstract

While receiving extensive coverage across a wide range of industries, brand adaptation in the face of regulatory change has been largely under-researched in the field of retail marketing management. This paper seeks to fill this void by reviewing the strategic customer-facing responses of the leading UK food retailers to the tightening of retail land-use planning regulations; in doing so, this paper exposes a highly variable range of strategies that include store format adaptation, new format development, entry into new markets and more controversially the outright challenging of government regulation. The findings underline that although regulatory intervention can serve to restrict continued expansion, it can also encourage customer-focused innovation where well-established retail brands retain market focus but modify the shape of their ongoing growth.

Suggested Citation

  • Steve Wood & Michelle Lowe & Neil Wrigley, 2009. "Conceptualising innovative customer-facing responses to planning regulation: the UK food retailers," The Service Industries Journal, Taylor & Francis Journals, vol. 30(12), pages 1967-1990, July.
    • Handle: RePEc:taf:servic:v:30:y:2009:i:12:p:1967-1990
    DOI: 10.1080/02642060903191124
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    1. Raffaella Sadun, 2015. "Does Planning Regulation Protect Independent Retailers?," The Review of Economics and Statistics, MIT Press, vol. 97(5), pages 983-1001, December.
    2. Griffith, Rachel & Harmgart, Heike, 2008. "Supermarkets and Planning Regulation," CEPR Discussion Papers 6713, C.E.P.R. Discussion Papers.
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