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Towards Sustainable Consumption: Economics and Ethical Concerns for the Environment in Consumer Choices

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  • Jouni Paavola
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    Abstract

    The article examines individual action informed by ethical concerns for the environment as a strategy for moving toward more sustainable consumption. The article first employs a model of rational choice to analyze independent consumer choices among the usually assumed self- and welfare-centered consumers and then expands the model to analyze the implications of other than self- and welfare-centered motivations for consumer choice. The article next analyzes interdependent consumer choices informed by self- and welfare-centered values with the help of a simple game-theoretic model and then moves on to examine the implications of nonutilitarian environmental concerns for interdependent consumer choice in the same game-theoretic framework. The article concludes that although a strategy based on individual action may have limited promise when environmental concerns are widely shared, the case for collective action remains strong because of both efficiency and equity reasons.

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    File URL: http://www.tandfonline.com/doi/abs/10.1080/00346760110036175
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    Bibliographic Info

    Article provided by Taylor & Francis Journals in its journal Review of Social Economy.

    Volume (Year): 59 (2001)
    Issue (Month): 2 ()
    Pages: 227-248

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    Handle: RePEc:taf:rsocec:v:59:y:2001:i:2:p:227-248

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    Web page: http://www.tandfonline.com/RRSE20

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    Related research

    Keywords: Consumer Choice; Environment; Rationality; Preferences; Values; Sustainability;

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    Cited by:
    1. Christos Zografos & Richard B. Howarth, 2010. "Deliberative Ecological Economics for Sustainability Governance," Sustainability, MDPI, Open Access Journal, vol. 2(11), pages 3399-3417, October.
    2. Frame, Bob & Brown, Judy, 2008. "Developing post-normal technologies for sustainability," Ecological Economics, Elsevier, vol. 65(2), pages 225-241, April.

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