Does candidates' advertising spending help winning?
Abstract
This paper investigates the importance of political expenditures as the primary determinants of vote shares for the Taiwan 2004 legislator campaigns with multi-member districts. Our main findings are as follows. First, advertising spending, candidates in the same party as the mayor, the education level of voters and the degree of race competition had a strong effect on the candidates' vote shares but not on economic performance. Second, the advertising spending of both incumbents and challengers had a significant effect on vote shares, but the effects were greater for challengers than for incumbents. Third, the two major political camps, that is, the Pan-Blue and Pan-Green, showed that spending exerts a corresponding influence on vote shares. Fourth, we also discovered that the spending coefficients for the winners were larger than those for the losers. Finally, the logit model demonstrates the result of the impact of advertising expenditures on the predicted probability of winning the election.Download Info
If you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.As the access to this document is restricted, you may want to look for a different version under "Related research" (further below) or search for a different version of it.
Bibliographic Info
Article provided by Taylor and Francis Journals in its journal Journal of Economic Policy Reform.
Volume (Year): 12 (2009)
Issue (Month): 3 ()
Pages: 201-218
Contact details of provider:
Web page: http://taylorandfrancis.metapress.com/link.asp?id=300262
Order Information:
Web: http://www.tandf.co.uk/journals/subscription.asp
Related research
Keywords: political advertising; campaign spending; vote shares; Pan-Blue; Pan-Green; logit model;Other versions of this item:
- Chun-Ping Chang & Chien-Chiang Lee, 2009. "Does candidates' advertising spending help winning?," Journal of Economic Policy Reform, Taylor and Francis Journals, vol. 12(3), pages 201-218.
References
No references listed on IDEASYou can help add them by filling out this form.
Citations
Lists
This item is not listed on Wikipedia, on a reading list or among the top items on IDEAS.Statistics
Access and download statisticsCorrections
When requesting a correction, please mention this item's handle: RePEc:taf:jpolrf:v:12:y:2009:i:3:p:201-218For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Michael McNulty).
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.