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Haier's Survival Strategy to Compete with World Giants

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  • Yuping Du
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    Abstract

    The aim of this paper is to analyze the internationalization of Chinese companies; in particular, the very successful case - the Haier Group. This paper focuses on using a case study methodology to analyze Haier's survival strategy to compete with world giants. The following issues have been addressed to meet the respective objects: first, the Uppsala stages model and Haier's internationalization process; secondly, analysis and evaluation of Haier's strategic internationalization, using Dawar and Frost's survival strategy theory to compare with Haier's internationalization strategy; and finally, to explore the motives underlying Haier's entry strategy and development.

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    File URL: http://www.tandfonline.com/doi/abs/10.1080/1476528032000066703B
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    Bibliographic Info

    Article provided by Taylor & Francis Journals in its journal Journal of Chinese Economic and Business Studies.

    Volume (Year): 1 (2003)
    Issue (Month): 2 ()
    Pages: 259-266

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    Handle: RePEc:taf:jocebs:v:1:y:2003:i:2:p:259-266

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    Related research

    Keywords: Internationalization; Uppsala Stages Model; Exporting; Foreign Direct Investment; Joint Venture;

    References

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    1. Otto Andersen, 1993. "On the Internationalization Process of Firms: A Critical Analysis," Journal of International Business Studies, Palgrave Macmillan, vol. 24(2), pages 209-231, June.
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    Cited by:
    1. Liu, Xiaming & Xiao, Wen & Huang, Xianhai, 2008. "Bounded entrepreneurship and internationalisation of indigenous Chinese private-owned firms," International Business Review, Elsevier, vol. 17(4), pages 488-508, August.

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