Selling college: a longitudinal study of American college football bowl game public service announcements
Author
Abstract
Suggested Citation
DOI: 10.1080/08841241.2014.911790
Download full text from publisher
As the access to this document is restricted, you may want to search for a different version of it.
References listed on IDEAS
- Devin G. Pope & Jaren C. Pope, 2009. "The Impact of College Sports Success on the Quantity and Quality of Student Applications," Southern Economic Journal, John Wiley & Sons, vol. 75(3), pages 750-780, January.
- Michael J. Clayton & Kevin V. Cavanagh & Matt Hettche, 2012. "Institutional branding: a content analysis of public service announcements from American universities," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 22(2), pages 182-205, December.
- Devin G. Pope & Jaren C. Pope, 2009. "The Impact of College Sports Success on the Quantity and Quality of Student Applications," Southern Economic Journal, John Wiley & Sons, vol. 75(3), pages 750-780, January.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Behera, Sarthak & Sadana, Divya, 2022. "The Impact of Visibility on School Athletic Finances: An Empirical Analysis using Google Trends," MPRA Paper 114818, University Library of Munich, Germany.
- Matt Ryan Huml & N David Pifer & Caitlin Towle & Cheryl R Rode, 2019. "If we build it, will they come? The effect of new athletic facilities on recruiting rankings for power five football and men's basketball programs," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 29(1), pages 1-18, January.
- Sarah Marx Quintanar & Cary Deck & Javier A. Reyes & Sudipta Sarangi, 2015. "You Are Close To Your Rival And Everybody Hates A Winner : A Study Of Rivalry In College Football," Economic Inquiry, Western Economic Association International, vol. 53(4), pages 1908-1918, October.
- Aucejo, Esteban M. & French, Jacob & Zafar, Basit, 2023. "Estimating students’ valuation for college experiences," Journal of Public Economics, Elsevier, vol. 224(C).
- Austin F. Eggers & Peter A. Groothuis, 2021. "The Impact of Winning an NCAA Men's Basketball or Football Championship on Academic Quality," Economics Bulletin, AccessEcon, vol. 41(2), pages 263-275.
- David Ong, 2022.
"The college admissions contribution to the labor market beauty premium,"
Contemporary Economic Policy, Western Economic Association International, vol. 40(3), pages 491-512, July.
- Ong, David & Xie, Man & Zhang, Junsen, 2020. "The College Admissions Contribution to the Labor Market Beauty Premium," MPRA Paper 98517, University Library of Munich, Germany.
- Bryson R. Pope & Nolan G. Pope, 2015. "Own-Nationality Bias: Evidence From Uefa Champions League Football Referees," Economic Inquiry, Western Economic Association International, vol. 53(2), pages 1292-1304, April.
- Brent A. Evans & Christopher Clark & Joshua D. Pitts, 2024. "The Effects of Marijuana Legalization on NCAA Men's Basketball Recruiting," Journal of Sports Economics, , vol. 25(2), pages 200-216, February.
- Angxuan Chen & Huaiya Liu & Kam-Cheong Li & Jiyou Jia, 2023. "For Educational Inclusiveness: Design and Implementation of an Intelligent Tutoring System for Student-Athletes Based on Self-Determination Theory," Sustainability, MDPI, vol. 15(20), pages 1-12, October.
- Richard Borghesi, 2017. "Pay for play: the financial value of NCAA football players," Applied Economics, Taylor & Francis Journals, vol. 49(46), pages 4657-4667, October.
- Goodman, Joshua & Hurwitz, Michael & Smith, Jonathan & Fox, Julia, 2015.
"The relationship between siblings’ college choices: Evidence from one million SAT-taking families,"
Economics of Education Review, Elsevier, vol. 48(C), pages 75-85.
- Joshua Goodman & Michael Hurwitz & Jonathan Smith & Julia Fox, "undated". "The Relationship Between Siblings? College Choices: Evidence from One Million SAT?Taking Families," Working Paper 175231, Harvard University OpenScholar.
- Goodman, Joshua & Hurwitz, Michael & Smith, Jonathan & Fox, Julia, 2014. "The Relationship between Siblings' College Choices: Evidence from One Million SAT-Taking Families," Working Paper Series rwp14-043, Harvard University, John F. Kennedy School of Government.
- Daniel C. Hickman & Andrew G. Meyer, 2017. "Does Athletic Success Influence Persistence At Higher Education Institutions? New Evidence Using Panel Data," Contemporary Economic Policy, Western Economic Association International, vol. 35(4), pages 658-676, October.
- Dustin R. White & Benjamin W. Cowan & Jadrian J. Wooten, 2019.
"March Madness: Ncaa Tournament Participation And College Alcohol Use,"
Contemporary Economic Policy, Western Economic Association International, vol. 37(3), pages 449-461, July.
- Dustin R. White & Benjamin W. Cowan & Jadrian Wooten, 2017. "March Madness: NCAA Tournament Participation and College Alcohol Use," NBER Working Papers 23821, National Bureau of Economic Research, Inc.
- Philip Oreopoulos & Kjell G. Salvanes, 2009. "How large are returns to schooling? Hint: Money isn't everything," NBER Working Papers 15339, National Bureau of Economic Research, Inc.
- Candon Johnson & Bryan C. McCannon, 2022. "Athletics and Admissions: The Impact of the Penn State Football Scandal on Student Quality," Journal of Sports Economics, , vol. 23(2), pages 200-221, February.
- Ulrika Leijerholt & Chris Chapleo & Helen O’Sullivan, 2019. "A brand within a brand: an integrated understanding of internal brand management and brand architecture in the public sector," Journal of Brand Management, Palgrave Macmillan, vol. 26(3), pages 277-290, May.
- Laura Beaudin, 2018. "Examining the Relationship Between Athletic Program Expenditure and Athletic Program Success Among NCAA Division I Institutions," Journal of Sports Economics, , vol. 19(7), pages 1016-1045, October.
- Mulholland, Sean E. & Tomic, Aleksandar (Sasha) & Sholander, Samuel N., 2014.
"The faculty Flutie factor: Does football performance affect a university's US News and World Report peer assessment score?,"
Economics of Education Review, Elsevier, vol. 43(C), pages 79-90.
- Mulholland, Sean & Tomic, Aleksandar & Sholander, Samuel, 2010. "The Faculty Flutie Factor: Does Football Performance Affect a University’s US News and World Report Peer Assessment Score?," MPRA Paper 26443, University Library of Munich, Germany.
- Jerome Segura & Jonathan Willner, 2018. "The Game Is Good at the Top," Journal of Sports Economics, , vol. 19(5), pages 645-676, June.
- D. Randall Smith, 2019. "The Lure of Academic and Social Reputations Versus Athletic Success: Influences on Enrollment Yield at NCAA Division I Institutions," Research in Higher Education, Springer;Association for Institutional Research, vol. 60(6), pages 870-904, September.
Corrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jmkthe:v:24:y:2014:i:1:p:75-98. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/WMHE20 .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.