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Antecedents and Consequences of Student Satisfaction with e-Learning: The Case of Private Universities in Egypt

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  • Marwa Medhat Headar
  • Nadia Elaref
  • Omneya Mokhtar Yacout

Abstract

The current study aims to measure the importance of e-service quality, interactivity, comfort, and familiarity on student satisfaction and behavioral intentions with e-learning in private universities in Egypt. Data from a sample of private university students were collected. Using structural equation modeling, e-service quality, interactivity, comfort, and familiarity were found to be positively related to student satisfaction and behavioral intentions. The mediating role of student satisfaction was not supported, however. The research implications, limitations, and suggestions for future research are discussed.

Suggested Citation

  • Marwa Medhat Headar & Nadia Elaref & Omneya Mokhtar Yacout, 2013. "Antecedents and Consequences of Student Satisfaction with e-Learning: The Case of Private Universities in Egypt," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 23(2), pages 226-257, July.
    • Handle: RePEc:taf:jmkthe:v:23:y:2013:i:2:p:226-257
    DOI: 10.1080/08841241.2013.867919
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    Cited by:

    1. Michael Anastasiou, 2019. "Mapping international students’ expectations from the CY hospitality and tourism higher education: an early dropout indicator," Tourism and Hospitality Management, University of Rijeka, Faculty of Tourism and Hospitality Management, vol. 25(2), pages 269-290, December.

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