IDEAS home Printed from https://ideas.repec.org/a/taf/jmkthe/v22y2012i2p257-272.html
   My bibliography  Save this article

Values education and student satisfaction: German business students' perceptions of universities' value influences

Author

Listed:
  • Dirk C. Moosmayer
  • Florian U. Siems

Abstract

As a result of the past decade's financial crises, the focus on students' values as an output of higher management education has increased. Simultaneously, marketing theory has become prevalent in the management of higher education institutions, such that student satisfaction represents a key output variable for their service provision. This study integrates both perspectives to investigate how values-oriented education relates to student satisfaction. A sample of 191 respondents from a German university reveals that business students expect more value influence than they believe their institution actually delivers. Furthermore, students' perceptions of the value influence delivered by their university increase their satisfaction with the institution. Finally, the value influence students expect is more closely associated with universalism values (connected to sustainability and CSR) than with power values. These results imply that universities can increase student satisfaction if they coordinate opportunities to discuss and shape values, particularly with regard to universalism ideals.

Suggested Citation

  • Dirk C. Moosmayer & Florian U. Siems, 2012. "Values education and student satisfaction: German business students' perceptions of universities' value influences," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 22(2), pages 257-272, December.
  • Handle: RePEc:taf:jmkthe:v:22:y:2012:i:2:p:257-272
    DOI: 10.1080/08841241.2012.746254
    as

    Download full text from publisher

    File URL: http://hdl.handle.net/10.1080/08841241.2012.746254
    Download Restriction: Access to full text is restricted to subscribers.

    File URL: https://libkey.io/10.1080/08841241.2012.746254?utm_source=ideas
    LibKey link: if access is restricted and if your library uses this service, LibKey will redirect you to where you can use your library subscription to access this item
    ---><---

    As the access to this document is restricted, you may want to search for a different version of it.

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Luis Doña-Toledo & Teodoro Luque-Martínez & Salvador Barrio-García, 2017. "Antecedents and consequences of university perceived value, according to graduates: The moderating role of Higher Education involvement," International Review on Public and Nonprofit Marketing, Springer;International Association of Public and Non-Profit Marketing, vol. 14(4), pages 535-565, December.
    2. Zohair Al-Zoubi & Ahmad Qablan & Hytham Bany Issa & Omar Bataineh & Ahmed Mohammed Al Kaabi, 2023. "The Degree of Implementation of Total Quality Management in Universities and Its Relationship to the Level of Community Service from the Perspectives of Faculty Members," Sustainability, MDPI, vol. 15(3), pages 1-14, January.
    3. Adéla Fajčíková & Hana Urbancová, 2019. "Factors Influencing Students’ Motivation to Seek Higher Education—A Case Study at a State University in the Czech Republic," Sustainability, MDPI, vol. 11(17), pages 1-14, August.
    4. Dirk C. Moosmayer & Sandra Waddock & Long Wang & Matthias P. Hühn & Claus Dierksmeier & Christopher Gohl, 2019. "Leaving the Road to Abilene: A Pragmatic Approach to Addressing the Normative Paradox of Responsible Management Education," Journal of Business Ethics, Springer, vol. 157(4), pages 913-932, July.
    5. M.M. Lai & S.H. Lau & N.A. Mohamad Yusof & K.W. Chew, 2015. "Assessing antecedents and consequences of student satisfaction in higher education: evidence from Malaysia," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 25(1), pages 45-69, January.
    6. Fernando de Oliveira Santini & Wagner Junior Ladeira & Claudio Hoffmann Sampaio & Gustavo da Silva Costa, 2017. "Student satisfaction in higher education: a meta-analytic study," Journal of Marketing for Higher Education, Taylor & Francis Journals, vol. 27(1), pages 1-18, January.

    More about this item

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:taf:jmkthe:v:22:y:2012:i:2:p:257-272. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Chris Longhurst (email available below). General contact details of provider: http://www.tandfonline.com/WMHE20 .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.