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Devising a Practical Model for Predicting Theatrical Movie Success: Focusing on the Experience Good Property

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  • Byeng-Hee Chang
  • Eyun-Jung Ki
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    Abstract

    This study attempts to devise a new theoretical framework to classify and develop predictors of box office performance for theatrical movies. Three dependent variables including total box office, first-week box office, and length of run were adopted. Four categories of independent variables were employed: brand-related variables, objective features, information sources, and distribution-related variables. Sequel, actor, budget, genre (drama), Motion Picture Association of America rating (PG and R), release periods (Summer and Easter), and number of first-week screens were significantly related to total box office performance.

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    File URL: http://www.tandfonline.com/doi/abs/10.1207/s15327736me1804_2
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    Bibliographic Info

    Article provided by Taylor & Francis Journals in its journal Journal of Media Economics.

    Volume (Year): 18 (2005)
    Issue (Month): 4 ()
    Pages: 247-269

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    Handle: RePEc:taf:jmedec:v:18:y:2005:i:4:p:247-269

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    Web page: http://www.tandfonline.com/HMEC20

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    Cited by:
    1. Gazley, Aaron & Clark, Gemma & Sinha, Ashish, 2011. "Understanding preferences for motion pictures," Journal of Business Research, Elsevier, vol. 64(8), pages 854-861, August.

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