Interindustry and Intraindustry Competition in Satellite Broadcasting: A Comparative Case Study on the United States, Japan, England, and France
AbstractThis study explores the role of intra- and interindustry competition in the evolution of satellite broadcasting with case studies on the United States, Japan, England, and France. The case studies revealed that different patterns of inter- and intraindustry competition play a critical role in the business strategies of satellite broadcasters and their expansion in terms of subscription and market share. The findings of this research suggest that a policy framework that guarantees an adequate level of competition among content delivery technologies is required.
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Bibliographic InfoArticle provided by Taylor and Francis Journals in its journal Journal of Media Economics.
Volume (Year): 18 (2005)
Issue (Month): 3 ()
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