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An Explorative Study on the Market Relation Between Online and Print Newspapers

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  • Hsiang Iris Chyi
  • Dominic Lasorsa
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    Abstract

    A random-sample telephone survey was conducted in Austin, Texas, to investigate the public's response to local, regional, and national newspapers' print and online editions. Print readership was strongest among readers of that same newspaper's online edition. The substantial overlap of online and print readerships for the local daily suggests the potential of a complementary product relation. The print format was preferred-even among Internet users-when compared with the online edition, other things being equal.

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    Bibliographic Info

    Article provided by Taylor & Francis Journals in its journal Journal of Media Economics.

    Volume (Year): 15 (2002)
    Issue (Month): 2 ()
    Pages: 91-106

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    Handle: RePEc:taf:jmedec:v:15:y:2002:i:2:p:91-106

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    Cited by:
    1. Lindstädt, Nadine & Budzinski, Oliver, 2012. "Newspaper and internet display advertising - co-existence or substitution?," Ilmenau Economics Discussion Papers 74, Ilmenau University of Technology, Institute of Economics.
    2. Luis Alberto Zuleta J. & Sandra Zuluaga & Alejandro Becerra & Astrid Bermúdez, 2009. "Efectos de la coyuntura y de las tendencias tecnológicas sobre los diarios impresos en Colombia," INFORMES DE INVESTIGACIÓN 009061, FEDESARROLLO.
    3. Lindstädt, Nadine & Budzinski, Oliver, 2012. "Newspaper vs. online advertising - Is there a niche for newspapers in modern advertising markets?," Ilmenau Economics Discussion Papers 73, Ilmenau University of Technology, Institute of Economics.

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