Preprints Versus Display Advertising: Which is More Profitable for Nondaily Newspapers?
AbstractThis study examines the differences in the profitability to nondaily newspapers resulting from preprint and display advertising. Whether the measure is overall profit or a comparison of a full page of display advertising to an 8-page tabloid preprint, display advertising is more profitable. Differences in the profit margin between display ads and preprints are not nearly as great as the differences in other measures of profit.
Download InfoIf you experience problems downloading a file, check if you have the proper application to view it first. In case of further problems read the IDEAS help page. Note that these files are not on the IDEAS site. Please be patient as the files may be large.
Bibliographic InfoArticle provided by Taylor and Francis Journals in its journal Journal of Media Economics.
Volume (Year): 12 (1999)
Issue (Month): 4 ()
Contact details of provider:
Web page: http://www.informaworld.com/smpp/title~content=t775653677~db=jour
You can help add them by filling out this form.
CitEc Project, subscribe to its RSS feed for this item.
- Gomes, Orlando, 2006. "The dynamics of television advertising with boundedly rational consumers," MPRA Paper 2847, University Library of Munich, Germany.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Michael McNulty).
If references are entirely missing, you can add them using this form.