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Forecasting methods and principles: Evidence-based checklists

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  • J. Scott Armstrong
  • Kesten C. Green

Abstract

ProblemHow to help practitioners, academics, and decision makers use experimental research findings to substantially reduce forecast errors for all types of forecasting problems.MethodsFindings from our review of forecasting experiments were used to identify methods and principles that lead to accurate forecasts. Cited authors were contacted to verify that summaries of their research were correct. Checklists to help forecasters and their clients undertake and commission studies that adhere to principles and use valid methods were developed. Leading researchers were asked to identify errors of omission or commission in the analyses and summaries of research findings.FindingsForecast accuracy can be improved by using one of 15 relatively simple evidence-based forecasting methods. One of those methods, knowledge models, provides substantial improvements in accuracy when causal knowledge is good. On the other hand, data models – developed using multiple regression, data mining, neural nets, and “big data analytics” – are unsuited for forecasting.OriginalityThree new checklists for choosing validated methods, developing knowledge models, and assessing uncertainty are presented. A fourth checklist, based on the Golden Rule of Forecasting, was improved.UsefulnessCombining forecasts within individual methods and across different methods can reduce forecast errors by as much as 50%. Forecasts errors from currently used methods can be reduced by increasing their compliance with the principles of conservatism (Golden Rule of Forecasting) and simplicity (Occam’s Razor). Clients and other interested parties can use the checklists to determine whether forecasts were derived using evidence-based procedures and can, therefore, be trusted for making decisions. Scientists can use the checklists to devise tests of the predictive validity of their findings.

Suggested Citation

  • J. Scott Armstrong & Kesten C. Green, 2018. "Forecasting methods and principles: Evidence-based checklists," Journal of Global Scholars of Marketing Science, Taylor & Francis Journals, vol. 28(2), pages 103-159, April.
  • Handle: RePEc:taf:jgsmks:v:28:y:2018:i:2:p:103-159
    DOI: 10.1080/21639159.2018.1441735
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    Citations

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    Cited by:

    1. Woodside, Arch G., 2020. "Interventions as experiments: Connecting the dots in forecasting and overcoming pandemics, global warming, corruption, civil rights violations, misogyny, income inequality, and guns," Journal of Business Research, Elsevier, vol. 117(C), pages 212-218.
    2. Petropoulos, Fotios & Apiletti, Daniele & Assimakopoulos, Vassilios & Babai, Mohamed Zied & Barrow, Devon K. & Ben Taieb, Souhaib & Bergmeir, Christoph & Bessa, Ricardo J. & Bijak, Jakub & Boylan, Joh, 2022. "Forecasting: theory and practice," International Journal of Forecasting, Elsevier, vol. 38(3), pages 705-871.
      • Fotios Petropoulos & Daniele Apiletti & Vassilios Assimakopoulos & Mohamed Zied Babai & Devon K. Barrow & Souhaib Ben Taieb & Christoph Bergmeir & Ricardo J. Bessa & Jakub Bijak & John E. Boylan & Jet, 2020. "Forecasting: theory and practice," Papers 2012.03854, arXiv.org, revised Jan 2022.
    3. Litsiou, Konstantia & Polychronakis, Yiannis & Karami, Azhdar & Nikolopoulos, Konstantinos, 2022. "Relative performance of judgmental methods for forecasting the success of megaprojects," International Journal of Forecasting, Elsevier, vol. 38(3), pages 1185-1196.
    4. Èšole Alexandru - Adrian, 2018. "K-Means Clustering Approach for Improving Financial Forecasts," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 514-518, July.
    5. Do Van Thanh, 2019. "Macro-Econometric Model For Medium-Term Socio-Economic Development Planning In Vietnam. Part 1: Structure Of The Model," Economy of region, Centre for Economic Security, Institute of Economics of Ural Branch of Russian Academy of Sciences, vol. 1(1), pages 121-136.
    6. Horst Treiblmaier, 2021. "Exploring the Next Wave of Blockchain and Distributed Ledger Technology: The Overlooked Potential of Scenario Analysis," Future Internet, MDPI, vol. 13(7), pages 1-13, July.
    7. Andreas Graefe & Kesten C Green & J Scott Armstrong, 2019. "Accuracy gains from conservative forecasting: Tests using variations of 19 econometric models to predict 154 elections in 10 countries," PLOS ONE, Public Library of Science, vol. 14(1), pages 1-14, January.

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