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Exploring Values, Context and Perceptions in Contingent Valuation Studies: The CV Market Stall Technique and Willingness to Pay for Wildlife Conservation

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  • Lorna Philip
  • Douglas MacMillan

Abstract

Public preferences for conservation and environmental management may be identified in willingness to pay (WTP) studies. Normally part of a contingent valuation exercise, WTP studies elicit monetary estimates of non-market economic goods. This paper describes a new approach to WTP, the CV Market Stall, a technique that adds a discursive, qualitative dimension to contingent valuation. It is suggested that the CV Market Stall technique is a good method for exploring attitudes and responses to environmental project proposals. The flexible format, with an emphasis upon information provision, discussion and learning would also allow contingent valuation to be extended to much more complex and uncertain environmental issues.

Suggested Citation

  • Lorna Philip & Douglas MacMillan, 2005. "Exploring Values, Context and Perceptions in Contingent Valuation Studies: The CV Market Stall Technique and Willingness to Pay for Wildlife Conservation," Journal of Environmental Planning and Management, Taylor & Francis Journals, vol. 48(2), pages 257-274.
    • Handle: RePEc:taf:jenpmg:v:48:y:2005:i:2:p:257-274
    DOI: 10.1080/0964056042000338172
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    References listed on IDEAS

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    1. Ståle Navrud & Richard C. Ready (ed.), 2002. "Valuing Cultural Heritage," Books, Edward Elgar Publishing, number 1759.
    2. Marilena Pollicino & David Maddison, 2002. "Valuing the Impacts of Air Pollution on Lincoln Cathedral," Chapters, in: Ståle Navrud & Richard C. Ready (ed.), Valuing Cultural Heritage, chapter 5, Edward Elgar Publishing.
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    Cited by:

    1. Lo, Alex Y. & Spash, Clive L., 2011. "Articulation of Plural Values in Deliberative Monetary Valuation: Beyond Preference Economisation and Moralisation," MPRA Paper 30002, University Library of Munich, Germany.
    2. Kieslich, Marcus & Salles, Jean-Michel, 2021. "Implementation context and science-policy interfaces: Implications for the economic valuation of ecosystem services," Ecological Economics, Elsevier, vol. 179(C).
    3. Lin, Boqiang & Tan, Ruipeng, 2017. "Estimation of the environmental values of electric vehicles in Chinese cities," Energy Policy, Elsevier, vol. 104(C), pages 221-229.
    4. Tan, Ruipeng & Lin, Boqiang, 2019. "Public perception of new energy vehicles: Evidence from willingness to pay for new energy bus fares in China," Energy Policy, Elsevier, vol. 130(C), pages 347-354.
    5. Michael Ahlheim & Benchaphun Ekasingh & Oliver Frör & Jirawan Kitchaicharoen & Andreas Neef & Chapika Sangkapitux & Nopasom Sinphurmsukskul, 2008. "Better than their reputation - A case for mail surveys in contingent valuation," Diskussionspapiere aus dem Institut für Volkswirtschaftslehre der Universität Hohenheim 297/2008, Department of Economics, University of Hohenheim, Germany.
    6. Bunse, Lukas & Rendon, Olivia & Luque, Sandra, 2015. "What can deliberative approaches bring to the monetary valuation of ecosystem services? A literature review," Ecosystem Services, Elsevier, vol. 14(C), pages 88-97.
    7. Michael Ahlheim & Benchaphun Ekasingh & Oliver Frör & Jirawan Kitchaincharoen & Andreas Neef & Chapika Sangkapitux & Nopasom Sinphurmsukskul, 2007. "Using Citizen Expert Groups in Environmental Valuation - Lessons from a CVM study in Northern Thailand," Diskussionspapiere aus dem Institut für Volkswirtschaftslehre der Universität Hohenheim 283/2007, Department of Economics, University of Hohenheim, Germany.
    8. Wanek, Eva & Bartkowski, Bartosz & Bourgeois-Gironde, Sacha & Schaafsma, Marije, 2023. "Deliberately vague or vaguely deliberative: A review of motivation and design choices in deliberative monetary valuation studies," Ecological Economics, Elsevier, vol. 208(C).

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